reports) along with external agencies/vendors. Negotiated and managed annual sponsorship and licensing Top performing experiential marketing agreements with the annual CrossFit Games resulting in excess of professional with proven brand strategy, $3M in revenue. consumer engagement, and Redesigned 5.11's global trade show program and corporate trade environmental design capabilities. show booth resulting in 30% reduction of expenses via operational Combines resourcefulness and problem efficiencies. solving skills with well-rounded event Rebuilt and recalibrated the Brand Ambassador program resulting in marketing knowledge to consistently increased reach and Direct to Consumer revenue. deliver increased consumer interaction and brand exposure resulting in increased impressions and sales. Highly motivated team player dedicated to 2003 - 2016 Sports Marketing Manager impactful consumer connections, continuous improvement, and bottom- ASICS America line objectives Negotiated, managed and activated all running event marketing and promotions strategies. Events included TCS New York City Marathon, ASICS LA Marathon, Tokyo Marathon, and Paris Marathon.