Sonia White

Sonia White

BRAND DIRECTOR, SWCD GROUP

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Summary

PROFILE
Experience working with global retail leaders has prepared me to excel as a strong brand professional in all sectors of the retail space. With my commitment to ensuring profitable solutions, my additional strengths in organization, communication, and innovative design has been the cornerstone of my career.

Highlights of my background include:
- Buying, Marketing, Merchandising and eCommerce (10 years)
- Product Management and Sales (12 years)

I’ve built my career on two simple principles: Work smarter. Be authentic. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity and passion of everyone around me. It’s what’s excelled me in this chapter in joining a new company.

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