Bachelor of Business Administration in Marketing

Email Marketing Specialist

Developed and disseminated 2 to 4 weekly email campaigns to promote the company, its products and increase customer awareness of the business. Continuously iterated and optimized B2C and B2B emails to increase leads, open rate, and click-through rate meeting both client and brand expectations.
• Oversaw execution of and reported results from daily campaign emails to both consumers and vendors
• Continuously A/B tested a variety of emails ensuring content and timing is relevant for the audience
• Communicated with design, copywriting, and sales teams to establish email guidelines and requirements

Email Marketing Associate
• Executed 3 to 5 email campaigns per week targeting engaged couples and wedding vendors
• Reported email metrics and communicated results with stakeholders
• Managed the email marketing calendar to ensure due dates and requirements were met
• Built emails using HTML to create scalability on desktop and mobile devices

Established the company's email marketing program to advertise products, communicate in-store and online promotions, and increase brand awareness. Utilized Shopify to maintain accurate online inventory.
• Communicated with store managers in 3 locations
• Built and sent 1-3 email marketing campaigns weekly
• Increased email list size from 200 to 2,000 subscribers in 3 months

Web Specialist

Find out detailed information about Paige Parrino, Email Marketing Specialist in Carlsbad, CA

Paige Parrino: Email Marketing Specialist in Carlsbad, CA

Paige Parrino

The Knot Worldwide

Empire South Clothier

National University

University of Georgia