Director of Marketing

Developed annual marketing strategy including management of annual marketing budget, with quarterly
reporting and analysis of ROI
• Delivered quarterly presentations to key stakeholders showcasing strategic marketing initiatives taken to drive business, build brand awareness, increase customer acquisition, and benchmark overall success
• Created all paid digital advertising through social media, and oversaw SEM, SEO, & PPC management
through paid media vendors, resulting in over 300 application forms in a 12-month period
• Developed and managed all e-mail marketing campaigns including A/B testing, customer segmentation, and targeting, resulting in open rates of over 20%, and generating 3% of the company's annual revenue.
• Collaborated on a daily basis with CEO, President, Sales, Operations, and CRM Administrator to drive
business and develop solutions that enhance the customer experience
• Drove strategy and management of PR Agency, including ideation and execution of press releases, op-eds,
articles, podcasts, red carpet events, speaking engagements, radio interviews, and reputation management for overall brand as well as CEO, Alex Heiche
rd
• Identify and negotiate partnerships with 3 party organizations to further our physical and digital footprint
with targeted segments of the music industry
• Responsible for Facebook growth of 20% YoY, and Twitter 15% YoY, and Instagram 2000%+ YoY, including
Instagram verification for both Sound Royalties and Alex Heiche profiles
• Developed content marketing and social media campaigns, including photos, videos, blog editorial
calendar, and ad strategies, ensuring that all output was in synergy with overall marketing strategy
• Lead all creative strategy for prospecting ads and A/B testing; worked with external design agency for
content messaging and design requirements
• Oversaw the design and development of new company website, including copywriting and functionality to increase brand education and acquisition of new lead forms
• Planned company driven events throughout the year in key music cities including Los Angeles, Nashville, and Miami, to increase lead generation and build brand awareness
• Travelled extensively to key music cities to represent Sound Royalties through sponsorships, meetings, and conferences
• Interviewed music creatives from all genres to generate content for our exclusive video programming
• Managed and coached a high functioning team with fast-paced, consistent output of deliverables

Headquartered in Delray Beach, FL	December 2014 - May 2018
Nationwide online third-party food delivery service
Digital Marketing Manager
• Developed and managed all paid digital advertising for Company Store and Franchises through Facebook
Business, SEM, and PPC
• Managed all e-mail marketing campaigns, A/B testing, customer segmentation and targeting
• Responsible for Facebook growth of 20% YoY, Instagram 40% YoY, and Twitter 20% YoY
• Developed all content marketing and social media campaigns, ensuring that all content was in synergy with overall marketing strategy
• Generated $300,000 in revenue for calendar year 2017 with Facebook ad spend of $12,000
• Lead all creative strategy for prospecting ads and A/B testing; worked with in-house designer for content
messaging and design requirements
• Leveraged data metrics, managed bidding strategies, and optimized digital strategy to drive customer
acquisition, frequency, and retention
• Developed successful app launch strategy including SDK implementation for social ad campaigns and e-mail
marketing campaigns to existing customers, resulting in 205 app installs over a one-month period
• Increased success rate of driver recruitment by 10%, through omni-channel advertising analysis and optimization
• Collaborated with cross-functional teams including sales, operations, tech, and HR to align digital strategy
with high-level company strategy

Digital Marketing Manager

New York, New York	August 2009 - December 2013
World leader in Technology Expense Management (Acquired by Sumeru Equity Partners)
Account Analyst
• Account manager for Arvin Meritor; managed all data, invoicing, and client relations; reduced the company's
wireless telecom expenses annually through data analysis and reporting
• Analyzed extensive data sets for clients such as Time Warner Cable, Verizon Wireless, and AT&T to monitor
trends and reduce company spend where savings available
• Worked with team members to meet monthly goals with financial error margin, customer satisfaction, and expedition of workflow
• Created company wide training documents on TEM processes
• Interviewed prospective employees and trained new employees, resulting in two successful hires within a
three-month window

Account Analyst

Find out detailed information about Allison Portlock, Director of Marketing in Delray Beach, FL

Allison Portlock: Director of Marketing in Delray Beach, FL

Allison Portlock

Sound Royalties

Delivery Dudes

MDSL

Hunter College

Watauga College