Marc Minasian

Marc Minasian

Senior Sales & Marketing Consultant

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Summary

Summary Highly accomplished sales management professional with special expertise in the automotive manufacturer and aftermarket products sectors. Previously sold print and digital advertising for major automotive and racing magazines and other publications. Acquired top-tier automotive manufacturers, aftermarket manufacturers, and motorsports company accounts. Negotiated innovative advertising, promotional, sponsorship, and market agreements. Developed long-term relationships with C-level executives. Career Highlights • Earned National Auto Sport Association Competitive License and completed 16 Spec Miata sprint and endurance races. • Spearheaded the build and show of modified cars to co-promote Game Informer Magazine and Peterson Publishing/eMap USA and various automotive manufacturers and aftermarket product brands. • Created and led an Experiential Marketing program for the Mazda Miata line at Hachette Filipacchi Media that included race event promotions, magazine ads, and various marketing events. • Salesperson of the Year at Peterson Publishing (3x) and Game Informer Magazine (1x). • Led Game Informer Magazine's entry into automotive accounts and acquired Nissan and Toyota as advertisers, the first time either company had advertised within the gaming sector. • Effectively managed top-tier accounts, including Toyota, Nissan, Microsoft, and Apple, for Hachette Filipacchi Media U.S. • Obtained sponsorships for 4 top-tier motorsports events, including domestic and import racing series, plus smaller racing events, from General Motors, Chrysler, Ford, Toyota, Mazda, Nissan, and BF Goodrich while with Peterson Publishing. • Oversaw all print and web advertising sales for 4 major automotive magazines, including Road & Track and Car & Driver. • Negotiated long-term ad space agreements with Range Rover, Ford, and other automotive manufacturers at M2 Marketing Group • Acquired GMC, Holley Performance, Chrysler, Ford, McGuire's, Edelbrock, and other accounts for Peterson Publishing/eMaps.

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