W. Lee Casey

W. Lee Casey

Principal, Director of Strategy & Development

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Summary

I'm an entrepreneurial marketing, advertising and business development executive who has spent 20 years helping startups and mid-sized companies successfully launch and transform their brands to gain market share and grow revenue.

I'm an innovative leader with broad B2B and B2B experience who works with executives to develop unique differentiators and tell compelling brand stories that connect with customers and increase sales.

As a strategic business partner, I am passionate about leveraging data analytics, market research, sales capabilities, and creative resources to acquire and retain customers and increase revenue and profits.

AREAS OF EXPERTISE:

• Marketing & Brand Strategy
• Digital Marketing & E-Commerce
• P&L / Financial Management
• Business Process Improvement
• Agency Leadership
• Strategic Partnerships
• Business Development & Sales Enablement
• Organic Growth Strategies
• Market Research & Data Analytics
• Strategic Account Management
• Integrated Marketing
• Product Marketing & Launch Planning & Forecasting
• Thought Leadership
• Startups & Private Equity-Backed Ventures
• B2C & B2B Industry Expertise

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