- Lead designer & line builder for Not Rated Women’s fashion footwear division.
- Designer for Not Rated Women’s fashion footwear, handbags & kids divisions.
- Designer of customized products for major customers such as Buckle; Altar’d State; Journey’s; Belk; DSW & more. - Contributing designer Laura Marano for Not Rated license.

• Define trend and creative direction for collection. Continually study the targeted market and sales for successful constructions, trends, materials for inspiration.
• Correct prototypes for fit and aesthetic detailing. Effectively communicate all corrections to Sample room and factories in China for the development of final production samples.
• Communicate daily with China team to oversee sample room productivity; follow up on sample development and resolve any issues causing delays.
• Source and develop materials, trims, hardware, lasts and other components with overseas vendors from concept to production.
• Produce initial design ideas and sketches to be developed into final products. Also provide feedback and direction for sketches drawn up by design team.
• Create and CAD laser cutting/etching; emboss/imprint; embroidery patterns and digital prints for detailing products.
• Compile and issue tech packs to sample room and factories for development.

SENIOR FOOTWEAR DESIGNER & CREATIVE LEAD

• 07/2018 – Lejon of California INC./Product Design: Developed mood boards, sketches, final CAD’s and spec sheets for a range for belts.
• 12/2010 – Costume development: Customized sneakers and corset for Black Eyed Peas members Taboo and Fergie.

Freelancer

- Brand manager including production, marketing, wholesale and E-commerce.
- Lead designer & Developer for KO.EE women’s footwear.

• Responsible for creating a new footwear brand for women that reflects my background and design aesthetic.
• Monitored samples and production to ensure high standards of quality are met.
• Exhibited collections at trade-shows such as Magic, Las Vegas and FFaNY, NYC to gain exposure for the brand and ? new retailers of the product.
• Developed a website that showcases the brand and products, as well as creating marketing materials including ? photoshoots, campaigns & social media content.
• Created all first sketches before developing the designs into a collection for production. Very capable in Illustrator & Photoshop for creating CADs and technical specs.
• Developed and corrected all prototypes to insure design viability and fitting accuracy.
• Designed intricate embroideries and translated them into viable production pieces. Sourcing manufacturers and ?
suppliers who are able to work fluidly with us.
• Worked extremely closely with the factories and suppliers to expand their technical capabilities.
• Ordered all components for sampling and production from Italy; ensuring dispatches are accurate for their arrival at ? the factory in Pakistan. Developed a working relationship with international suppliers sourced at trade-shows such as Lineapelle. ?

BRAND MANAGER & LEAD FOOTWEAR DESIGNER

Assisted in every aspect of designing and developing samples for an apparel and accessories collection for Spring/ Summer 2011. Also worked backstage at London Fashion Week Spring/Summer 2011.


WORKROOM ASSISTANT

Find out detailed information about Fatima Rana,  

Fatima Rana:

Fatima Rana

Brand Headquarters LLC: NOT RATED

Freelance Work

KO.EE LLC

J.W. Anderson

Chelsea College of Art and Design

Lahore University of Management Sciences

London College of Fashion

Springboard