Copywriter

Innovative Copywriter experiences in adapting successfully General Market campaigns to the US Hispanic market, bringing 8+ years of experience in proven effective marketing and creative advertising strategies. Possessing strong creativity to deliver unique copy, meticulous budgetary adherence and in-depth knowledge of competitive campaigns and offerings.

• Reviewed and edited final copy for accuracy and oversaw all phases of production
• Collaborated with digital department in development of online content, maintaining consistency with brand marketing and message strategies
• Produced original, creative content for promotional advertisements and marketing materials
• Presented clients with unique copy options based on overall marketing objectives
• Customized brand message to reach and capture target audience interest and drive engagement
• Drafted and managed print, online and social media communications designed to promote company brand, image and values
• Proofed and approved production and printing drafts of promotional materials
• Developed key messaging, branding and positioning statements
• Contributed ideas to concept development, strategic planning and business operations
• Created high-impact messaging for all marketing media
• Identified value propositions and key messages for all of company's marketing campaign
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives

• Guided and taught the rest of the team the best way to achieve a successful creative process
• Encourage, push and helped team members to reach their best creative skills
• Produced original, creative content for promotional advertisements and marketing materials
• Presented clients with unique copy options based on overall marketing objectives
• Reviewed and edited final copy for accuracy and oversaw all phases of production
• Customized brand message to reach and capture target audience interest and drive engagement
• Provided editorial guidance to all other departments, devoted to delivery of top-quality content
• Reviewed and edited blog posts to guarantee high content quality

• Customized brand message to reach and capture target audience interest and drive engagement for social media platforms
• Collaborated with social media department in development of social media content, maintaining consistency with brand marketing and message strategies
• Produced original, creative content for social media platforms such as Facebook
• Reviewed and edited social media calendars to guarantee high content quality
• Customized brand message to reach and capture target audience interest and drive engagement
• Presented clients with unique copy options based on overall marketing objectives

Freelance Copywriter

• Collaborated with art directors in development of traditional and digital content, maintaining consistency with brand marketing and message strategies
• Produced original, creative content for promotional advertisements and marketing materials
• Collaborated with creative director in completing all phases of client projects from planning to on-time to completion of quality deliverers
• Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes

Jr. Copywriter

Find out detailed information about Paloma Gensollen, Copywriter in Newport Beach, CA

Paloma Gensollen: Copywriter in Newport Beach, CA

Paloma Gensollen

Casanova McCann

STRAT

República Havas

Hispanic Group Corporation

Miami Ad School