I'm a senior Digital Marketing Expert. My expertise includes, but not limited to, digital advertising strategy, e-commerce, data-driven marketing, agency management, social media, SEA and analytics.


- Responsible of digital advertising within the Benelux organisation
- In charge of strategy & KPI setting for display, video, search & social ads
- Budget allocation of different media channels
- Building external partnerships
- Data Management Platform strategy
- Data-Driven Marketing strategy
- In charge of the Media Agencies in BE and NL
- Optimisation, evaluation & reporting of digital campaigns
- In charge of innovation within digital advertising
- Vendor selection and implementation of new ad technology

Digital Advertising Manager Benelux

- Development of the Social Media Competence Centre
- Vendor selection for Social Media Tools
- Creating new processes and guidelines for use of social media networks
- Consultancy & advising internal stakeholders on use of social media to achieve the business objectives.
- Experts in advertising on all social media networks (Facebook, Twitter, Instagram, YouTube & LinkedIn)
- Creation of social media dashboards

Social Media Manager

- Responsible B2B mobile voice and data product sales
- Stimulation and growth of online leads in collaboration with different stakeholders
- Initiated and launched Online Triggered Campaign project
- Responsible for B2B digital marketing (Display, remarketing, RTB, affiliates) campaigns, planning and budget
- Introduction of innovative social media campaigns
- Development of various standard reporting for sales tracking

Online Channel Manager

- Responsible for the implementation and the daily management of integrated partners and long term advertising deals on all Skynet Media products (Mobile and Internet).
- Coordination with all internal and external key stakeholders to ensure accurate and timely completion of online and mobile projects under my supervision
- Account management for key customers
- Analysis of traffic statistics and provision of reports to the sales department and to clients
- Traffic Management for mobile campaigns on Vodafone Live! Portal.
- Contract and sales negotiations with mobile customers

Web Campaign Executive

- Inside sales, support and post sales configuration
- Responsible for the development of the communities (chat, dating and game) to increase revenues.
- Negotiation and coordination of advertising deals for the SMS communities
- analysis and reporting

Sales & Marketing

- Technical helpdesk for hosting, mail accounts and all other products
- Registration and transfer of domain names (international extensions)
- Coordination of portfolio takeover

Customer Service Executive

- Providing ICT training to inexperienced computer users
- Project "Onthaal en ICT" (responsible for conceptualisation and organisation of a key training course for internal personnel and middle management)

Advisor

Find out detailed information about Hassan El Bouchtaoui,  in Vilvoorde

Hassan El Bouchtaoui: in Vilvoorde

Hassan El Bouchtaoui

Samsung Electronics

Proximus

Proximus

Skynet

e-Zone/MobileWeb.be

e-Zone/Register.be

VDAB