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VP, Creative and Brand

Award-winning creative leader interested in helping and educating brands find their unique voice through strategy and collaboration. Gerard pushes the limits of what is expected from a brand, in any given space, to make work that cuts through the clutter IRL and URL. The core process he follows has resulted in 100+ awards, connecting with customers around the world, making a real societal impact.

Beyond all that, he's been skateboarding for 22 years and very much into sustainability and living a limited-waste life.

Head of Creative, Talk Verticals

• Leading a global brand refresh. What typically is done with a team of 5, I am doing by myself on a fast-tracked timeline, without slowing down product releases and juggling 10-15 projects at any given time.
• Implementing standards and best practices to save time spent per project searching for assets, concepting, designing, to execution and global rollout, all-while ensuring deliverables get properly catalogued with naming conventions through a new digital asset management system.
• Bringing international teams together, increasing communication and collaboration while acting as HQ. Listening to and implementing ways in which we can create a unified voice that works in every market across all channels.


Assoc. Creative Director

Sr. Creative Art Director 2019-2020
Creative Art Director 2016-2019
Art Director 2014-2016

• Helped develop and define the VICE brand, launching and extending the brand DNA into new global lines of business and verticals, focusing on radical empathy, covering the most important topics to young people today.
• Hired, helped, managed, and allocated resources for teams as the company headcount went from 200 to 2500+ and two offices in Brooklyn.
• Working under Spike Jonze, launched the award-winning TV Channel, VICELAND, redefining how a cable channel looks, operates, advertises and engages with viewers.
• Led creative across marketing, television, news, editorial, design, advertising, social, strategy, sales, events, and experiential. Other creative directors in the same level were only asked to work with one department given the complexity of the responsibilities.
• Trusted with leading creative and design for global marketing campaigns, working with inter- national teams to craft culturally specific creative, co-managing a budget of $3MM.
• Proved and promoted, time and time again, that scrappy, small, dedicated teams and microscopic budgets can punch far above the weight class, demanding the attention of top enterprise customers, which have the highest and strictest needs. What typically would be done for $500k or more, we pulled off for $75k with equal or higher customer engagement and conversion.
• Positioned Virtue, VICE’s advertising agency, as a world-class creative leader, using operational rigor and deep customer understanding, signing AT&T as agency of record, and winning over 40 clients across a wide range of product categories, totaling over $170M+.

Sr. Creative Art Director

Sr. Art Director 2013-2014
Art Director 2012-2013

• Led creative, design and strategy direction for global marketing campaigns featuring the entire Pepsi International product portfolio as their agency of record with a team of 5.
• Pitched, won and executed campaigns with a team of 3, for several key business clients, bringing in $16M+ in just under two years.
• Pushed clients into new creative spaces they have yet to enter, such as, pop-ups, interactive sites and using imagery that was unexpected for certain regions that inspired people.


Sr. Art Director

• Concepted and pitched graphics for their soft good lines.
• Developed franchises within their soft good lines.
• Worked on a 2 year production schedule, providing trend insights and designs that would be ahead of the curve when hitting stores and online.


Freelance Art Director

• Disrupted the snowboarding media world, by being the only provider of East Coast content, the first to do branded content and the first to have a clean and minimal visual language.
• Within 14 months, we became the largest independent snowboard publication with a team of 2, while maintaining a free cover 
 price, out of my bedroom.
• Increased profit per issue from $7,000 to $112,000 (~1600% +) by redesigning the magazine, increasing printed ad costs, increasing print runs, expanding into digital banners, social, video, events, promotions and branded content.
• Went from 30 pages to 130 pages for each quarterly issue, breaking out content into our new digital and social ecosystem and expanding into new national/international territories.


Art Director

Find out detailed information about Gerard Weber, VP, Creative and Brand in New York, NY

Gerard Weber: VP, Creative and Brand in New York, NY

Gerard Weber

BBC Studios

Spotify

Amazon

VICE Media

TracyLocke

Burton Snowboards

East Coast Snowboard Media

Champlain College