Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Surf

Triathlon

Health & Fitness

Mountaineering

Consumer behavior

Outdoor sports in general.

Head of Marketing Business Development

I elevate Marketing and Sales strategies with uncomplicated plans and processes. No buzz-word bingo, just 15+ years from scrappy start-ups and large companies like PayPal and Red Bull. I bring an entrepreneurial approach blending business acumen with big scale tactics from Tech, Retail and CPG. Known for modernizing P&amp;L Management and Marketing Operations my Data-Driven approach is boosted by an MBA in Marketing Analytics. I am passionate for building and coaching teams, fostering human connections, and learning new businesses.&nbsp;

•	Brand marketing & Biz Dev in Health and Wellness, crafting vision and messaging and strategy.
•	15 million doses sold, 6,000+ Amazon customer ratings and 50% repeat purchases.
• 	DTC and B2B event strategy, brand, social media, retail and partner marketing with Amazon and Walmart.
•	Business Development, eCommerce and B2B wholesale, landed Walmart, Hy-Vee and Walgreens.
•	Digital marketing KPI monitoring via web analytics, CRM and sales data.
•	Delivered 2-fold repeat purchase improvement, with 50% of customers buying again in 3 months.


•	Delivered 9.8M net new users, 33% YoY growth in Q4 ’21 alone via a full-funnel marketing plan.
•	Slashed user acquisition costs by 33% maximizing a $40M media plan over a multi-channel mix. 
•	Led 7 marketing managers in US, UK, France, and Australia for Buy Now Pay Later global launch.
•	Put into action a fresh celebrity, influencer, and retail partnership program.
•	Transformed consumer research identifying user needs, brand perceptions and competitors.
•	Increased LatAm revenue by 15% via new B2B partnerships with Sales teams and key accounts. 

Senior Global Consumer Marketing Manager

•	Built the distribution in Brazil, launching the brand and achieving top of mind in the region and 17% revenue growth 2014-22.
•	Launched 20+ products via athletes, social, web, retail and events including the UCI World Cup.
•	Implemented processes, marketing calendars and KPIs to optimize ROI and align brand direction.
•	Recruited and developed team of 10+ field marketing managers and sales reps nationwide.
•	Developed partnerships with brands like Fox, Shimano, SRAM, Ford Motors and Vans.
•	Strategized and executed campaigns with sales teams aiming for unit volume and revenue.
•	Implemented ERP, CRM and process frameworks (Pipedrive, Zoho, Slack and Asana)


General Manager for Brazilian Distribution

•	Created, planned & executed 50+ strategical and highly creative events via external agencies and internal teams
•	Expanded athlete portfolio from 12 to 25+ athletes in emerging sports scenes
•	Built a sports marketing strategy focused on ROI with cross functional teams in brand, communications and sales
•	Executed market activations for events and athletes across 12 different countries
•	Prospection, negotiation and management of 20+ global heroes including Henrique Avancini in MTB, Pedro Barros (skateboard) and Neymar (soccer)

Sports Marketing Manager - LatAm

•	360 marketing (social media, print & POS) focused on supporting retailers and online merchants
•	Strategic assortment planning and ordering of 2,000+ SKUs of apparel, eyewear and accessories
•	Launch of Von Zipper eyewear and XCEL wetsuits 
•	Executed 10+ regional and national level events including 2010 World Tour of Surf
•	Established communication channels with retailers, athletes and opinion leaders to gather insights and data
•	Implemented formal contracts and performance KPIs for sponsored athletes


Marketing Manager Brazil

•	Developed and deployed 360 communication campaigns (social media, offline, TV, print, BTL, POS)
•	Brand and product management, internal and market (Nielsen) data (volume, share, consideration, awareness, etc)
•	Trade marketing campaigns for key accounts (Wal-Mart, Carrefour, etc)
•	Product development based on nationwide qualitative and quantitative market research data (quali & quant)
•	Brand building and product marketing focused on demand gen via media and POS plans with a $10M budget.
•	Managed multiple agencies covering media spend, event activations and product development.
•	Cross-functional work with Regional Sales and Trade Marketing supporting key retailers.


Marketing Manager

•	Global export operations for 26 international distributors and subsidiaries
•	Actively identify areas of opportunity to drive efficiencies in processes sales, operations and logistics
•	Compliance for re-import of defective and overstock apparel, footwear and eyewear


International Sales Operations

Find out detailed information about Andre Sanches, Head of Marketing Business Development in Los Angeles, CA

Andre Sanches: Head of Marketing Business Development in Los Angeles, CA

Andre Sanches

Purple Tree

PayPal

Santa Cruz Bicycles

Red Bull Media House

Billabong

PepsiCo Beverages North America

Oakley, Inc.

San Diego State University

University of California