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West Regional Manager, Key Accounts 

•	Develop and execute strategy to deliver sales results and attain profitable growth with Key Accounts. Partnered with multiple channels including outdoor, department, optical.
•	Collaborate with functional teams to develop, communicate and execute 360 campaigns that ensure account satisfaction and sales growth.
•	Serve as key liaison between Key accounts and Maui Jim.
•	Managed west region field managers to deploy industry leading service and marketing programs at retail store level. Managed reps from Texas to Hawaii
•	Manage collection to ensure most productive assortment is presented across channels of trade
•	Provide benchmark service to existing accounts safeguard retail sales plans and shipments 


•	Responsible for the sales strategy and client development with TJX brands within the Pacific Northwest/Northern California region. 7 Districts & 95 accounts across 5 states
•	Partner with regional, district and store managers to drive engagement in the program through market-based initiatives, in-store marketing programs, and sales analyses 
•	Provide strategic consulting on in-store operations and marketing initiatives to drive sales profitability and enhancing consumer loyalty base
•	Communicate and present retail sales and marketing initiatives to all levels of the client organization
•	Increased region sales volume 25% YOY


Region Sales & Marketing Manager

•   Planned, forecasted, managed, and monitored a 2M+ marketing P/L budget
•   Lead all creative brief projects including print, advertising, and POS/POP projects
•   Directly managed national field sales team, setting team/individual goals and objectives
•   Developed strategic marketing plans for all channels of distribution
•   Work directly with global marketing team, partnered with all cross-functional teams
•   Resourced and formed partnerships with all third party agencies to deploy projects
•   Implement and directed e-commerce digital marketing co-op advertising, tradeshow and event
activations

National Marketing Manager

•   Developed, planned and executed merchandising strategies for all retail channel partners
•   Built the foundation of the national field merchandising sales program
•   Managed agency sourcing, creative brief process of all POP material
•   Managed POP warehouse operations, forecasting, and ordering process
•   Managed the Outdoor Brand segment, developing a yearly media plan, executing retail
promotions and managing our key outdoor sponsorships
•   Presented plans during sales conferences, account meetings, and third party agencies

Field Sales/Marketing Manager

Managed in-store promotional funds, co-op advertising, and all visual merchandising for key
retail partners; Sport Chek, Foot Locker, National Sports and Running Room
•   Proactively developed and executed marketing/sales plans for each national key account
•   Managed key product segments while executing all corporate initiatives within each segment
•   Managed key sponsorship partners; Canadian Breast Cancer Foundation Run for the Cure
•   Developed brand plans and managed million+ P/L budget and forecasting

Manager, Key Accounts

•   Managed co-op advertising and administered sell-in and sell-through promotions
•   Coordinated the Outdoor & Work component at sales meetings, tradeshows, dealer pre-lines, and sponsored events
•   Managed corporate sponsorships properties
•   Executed product knowledge sessions and sales staff training programs
•   Purchased POP merchandising and promotional items to support retailers

Channel Marketing Coordinator

Find out detailed information about Randy Austin, West Regional Manager, Key Accounts  in Bothell, WA

Randy Austin: West Regional Manager, Key Accounts in Bothell, WA

Randy Austin

Maui Jim

GE

Crocs, Inc

New Balance, Inc

New Balance Athletic Shoe, Inc.

New Balance Athletic Shoe, Inc.

Canadian Management Centre

Durham College

Wilfrid Laurier University