SheilaJane  Shelton


•12+ years’ experience in managing various aspects of eCommerce retailers (such as Amazon, Pure Play, D2C) to continually meet and exceed sales plan and market penetration goals

•12+ years’ experience managing Amazon Vendor Central, 5+ years’ Amazon Seller Central, 5+ years’ ARA Premium/Brand Analytics, 5+ years’ partnership with Amazon Media Group, ability to understand platforms to analyze data, ensure all levers are optimized, strategize in order to efficiently and effectively enhance item set up, forecasting accuracy, stock levels maximized, continually increase ppage new consumers and conversion

•12+ years’ experiencing building brands within retailer’s total omni channels (B&M, .com), Retailers include big box (Target, Sears), specialty (REI, Journeys), department store (Nordstrom, Macys, Saks Fifth Ave), pure plays (Zappos, eBags)

• Strong business acumen and analytical skills with demonstrated ability to identify opportunities, drive business performance, and deliver continual profitable growth year over year

• Collaborate and lead cross functional partners, communicate strategic growth initiatives effectively to key business stakeholders and across all levels of management

• Adaptable aptitude to work in fast-paced environments, willingness to take on responsibility, adjust accordingly to meet the demands of the business