David Scalabrino




Omnichannel Retail, Unified Commerce Platforms and solutions selection, E-change Management, Omnichannel strategy consultancy and launch, Omnicommerce integration,Training, Internet/E-Commerce, Mobile, Advertising, Communication, Telecommunication, New Media, Banking, omnichannel and multichannel strategies for retail and cross industry.


Management: Definition of commercial strategy for Omnichannel Retail solutions, market positioning, pricing business models, definition of partnership. Big data analysis , KPIs in Omnichannel Retail. Implementation of commercial and sales strategies, creating distribution networks, managing developed partnerships.
Master plan training and drafting and project business model. Supervision, follow up, monitoring of project results.
Management of client portfolios leaders in their market, creation of new business opportunities, and management of customer satisfaction / experience
Collaboration in development and management of international market and intl. projects.

Scouting and advisory: Leveraging on technological expertises, revolutionary business models and in-depth knowledge of the Omnichannel Retail market, identification and scouting of innovative technological solutions to be offered on the Italian market.
360 ° consultancy on all aspects concerning digital retail operations, in particular Retail 4.0 strategies, selection and integration of omnichannel platforms to enter the omnicommerce era, especially implementations with existing systems in the context of Retail customers.

Marketing: Product mix analysis and development of specific functionalities for Omnichannel Retail including Payments Orchestration, Clienteling, innovative Order Management System, Dynamic and Cross Product Catalog, Mobile App for Sales Associates, Mixed Office Back Basket, etc. on local markets and international
Competitor analysis and target client definition based on predefined KPIs and selection logics.
Development of strategies and marketing plans. Definition and conception of special projects at international level with results analysis.
In-depth knowledge of the levers, dynamics and variables of marketing-communication through new media (Internet, Mobile).

Sales and relationships: Development of direct customer portfolios, with negotiations at C-level l (Managing Directors or CMO in their sectors (Clothing, Luxury, Fashion, Telecommunications, Automotive, Transportation, Food & Beverages, Hardware, Banking, etc.) .) Development of indirect networks for the creation of new and alternative distribution channels Knowledge among the management and communication industry in the Italian and European market (Publishers, Off-line and online advertising dealers, Media Centers, Creative Agencies).
Foreign languages: fluent spoken and written English and French, scholastic Spanish, I know the European and North American cultures for life and professional experiences.

Computer skills: Operating systems (Windows XP). Software (excellent knowledge of MS Office packages most popular software) Internet, various electronic mail systems, platforms among the most famous in Europe for omnichannel retail