Chad Waite


I am a veteran B2B & B2C marketer with rich experience in:

- B2B Account Based Marketing (ABM)
- Demand Unit Waterfall methdology
- Lead nurturing
- Funnel optimization
- Company branding and strategic positioning
- Content strategy, creation and deployment
- User conference and event planning
- Affiliate and influencer marketing
- Budget planning and ROI analysis
- Deep experience with end-to-end MarTech systems including Pardot, Salesforce, Hubspot, Terminus, ZoomInfo, social advertising (LinkedIn & Facebook), and Google Analytics.