Dedicated leader with 15+ years of Sr. level management experience, driving and building some of the most influential brands in the actions sports market. Demonstrated history of operational execution, defining strategic objectives and driving financial plans. Results focused and organized leader with a comprehensive foundation in general management, business development, excellent customer service focus and demonstrated relationship-building skills. Fluent with communicating effectively with upper management, customers, vendors, and staff. Able to motivate employees to perform to their maximum potential. Highly adept at incorporating competitive marketplace analysis, consumer landscape and brand equities to set strategy and deliver results aligned with company business objectives. P&L responsibility including revenue generation, margin expansion and SG&A cost management. Proven ability to maximize top line growth, while optimizing bottom line profitability.