BSBA in Fashion Merchandising and Management

Fashion

Detailed oriented & creative marketing, merchandising and product development/branding professional with a focus on fast paced product
launches for evolving CPG markets. Proven track record of consistently leveraging market analytics and packaging editorial. Strategic
thinker that views through a consumer based focus; Excellent verbal and written communication abilities:

(Corporate Restructure)
• Performed market analysis to develop strategic product recommendations based on data and trends
• Sourcing and development of new product launches through conducting market research and upcoming trends to discover market
voids in order to expand assortment lines and be a trend leader in Private Label Color Cosmetics and Skin Care
• Created product briefs & packaging copy in conjunction with Graphics and R&D teams that validate key attribute storytelling
• Developed marketing decks to support product plans and analyze product launch performance
• Benchmarked competitor product marketing to provide actionable insights

Marketing Project Manager

Company Closed)
• Lead the product development process through domestic and international sourcing by working with suppliers, manufacturers and cross-functional teams
• Implemented sourcing strategies to ensure innovation is obtained to ensure consistent incremental growth
• Benchmarked and provided market insight to new and existing sources to ensure we are market leaders
• Developed new products and programs while managing brand vision, concept development and coordination with brand vision
• Developed promotional and marketing collateral to introduce new programs to multi-million dollar accounts alongside sales team
• Created concept and pricing direction to convey new ideas to the art team and manufacturers
• Raised incremental sales by 25% by managing budgets during one fiscal shipping season
• Managed and coordinated all product prototypes from ideation to store delivery through strategic sourcing
• Price negotiation through trade show attendance and sourcing trips to determine the procurement process
• Orchestrated core and licensed business growth; write and provide guidelines, product direction, internal buying calendar, artwork
management and direction
• Responsible for product packaging, marketing strategies and development of marketing collateral

Product Development/Sourcing and Branding Manager

• Raised category business from 2% to 15% of overall business mix against other categories within 9 months
• Managed product assortments and store planning for 15 duty free stores and 1 licensed Swarovski boutique (Brands Include Versace, Furla, LVMH, etc)
• Exceeded merchandise budgets including Dept. Sales; Brand Sales; Gross Margins
• Initiated and managed product assortments, merchandising details, forecasting, visuals, staff training and store allocation
• Product development and growth strategies as well as marketing and advertising control

Buyer - Luxury Fashion Accessories

• Developed and maintained licensed and branded product assortments and promos for major retailers through strategic sourcing
• Strategized new business growth resulting in a supplemental $12M in one year
• Increased product buy of new items to market by 40% in one year
• Oversaw support team in Asia on factory qualifications and compliance reviews, production scheduling, order processing, quality
control, production/finished goods testing and inspection; meeting licensor's requirements in these fields

Product Development & Sourcing Manager- Licensed

Structured category management - accountable for high volume sales (an 85% increase in sales in 2007), new business development
and key account management
• Managed sourcing, development, and retailer meetings both internationally and domestically
• Effectively managed packaging development, art, customs, production scheduling, QC, testing and merchandising--to construct
saleable and compelling product assortments
• Pitched successful concepts and business drivers to buyers

Account Executive

• Responsible for Product, display, planogram and packaging design
• Managed product initiation from ideation to the completion of a saleable product through global sourcing
https://www.linkedin.com/in/alanacormier	(561) 350-4986	cormieralana@gmail.com

Product Development /Branding Merchandiser

• Initiated and implemented monthly media representation for company and society involvements
• Managed store event and press calendars including writing and placing press releases, and designing field collateral
• Monitored and maintained appropriate inventory of promotional materials
• Designed, planned and executed in-store and off site special events in collaboration with vendors; styled fashion shows

Public Relations Assistant - Fashion & Beauty

Find out detailed information about Alana Cormier,  in MARGATE, FL

Alana Cormier: in MARGATE, FL

Alana Cormier

Cosmetic Solutions

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Atico International

Atico International

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Lynn University