Trent Whiting

Summary

What can I say? I've been doing digital marketing for around four years now with three different companies. I've done direct mail, email, social media, SEO, paid ads each for a short while.

On the product development side, I've been part of teams that released a few new financial products including a rewards credit card. That was a fun project. I was in charge of mining data from existing customers to analyze their real purchases then apply the rules of the rewards card to those purchases and determine how much the rewards would cost the company. Other projects were less intense, like CD's and that kind of thing but it was still cool. Product Development is more of a dream of mine because I have a knack for dreaming up cool ideas, but I don't have the grit to engineer them.

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