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A passionate brand marketing and licensing executive with over 15 years
experience building innovative and strategic licensing campaigns. Results-driven,
P&L minded, and motivated to create successful, distinct merchandising programs.

Developed global licensing strategy and consumer products programs for the films 
   Real Steel, Need For Speed, The BFG, A Dog’s Purpose.
Supervised internal and external design teams in the production of style guides while     developing thousands of consumer products across all categories including hardlines, softlines, toys, collectibles, stationary, home goods, and publishing.  
Developed IOS and Android mobile games for BFG  (Reliance Entertainment), Reel Steel (Reliance Entertainment), Need For Speed (EA Mobile) as well as a Reel Steel console game for XBOX and PS3 (Yukes).
Oversaw digital/social media campaigns and PR including 150+ social media posts across Facebook, Instagram, Twitter, and YouTube reaching 3M+ Followers garnering 2M+ impressions.
Executed 360 marketing campaigns and devised global B2C e-commerce platforms generating over $1 Million in sales.
Supervised project budgets, third party vendors, licensee product submissions and marketing strategies, promotional partner programs, retailer initiatives and agencies projects.


Brand Management and Licensing Executive

Find out detailed information about Heather Rovegno,  in Redondo Beach, CA

Heather Rovegno: in Redondo Beach, CA

Heather Rovegno

DreamWorks Pictures

San Diego State University