Associate Product Manager

•	Managed 4 product portfolios worth over $40 million in annual sales, with $4 million in incremental growth in one year
•	Analyzed competitive products to stay abreast of competitive launches, market and retail trends while also looking for white space opportunities for new innovative products
•	Set pricing on new products to insure competitiveness across a variety of Channels, as well as ensuring products met financial metrics internally and for retail partners
•	Increased global sales by $4 million by identifying Fiskars EMEA products that solve consumer paint points in the US and delivering them it into the North American market, while utilizing existing supply chain for efficiencies at the factory level
•	Created fact based product selling stories and trained sales team on new and existing products to ensure the account manager is successful when educating the merchant on our offering
•	Identified opportunities for process improvement and responsible for documentation and training documents for those improvements, including: Automated Price list and SKU rationalization file, Finished Good item set-up, and SKU Rationalization process

•	Project manager for Craft Channel and Wal-Mart Craft promotions and retailer specific in-line items, accounting for $35 million in sales annually
•	Provided organizational support to Senior Channel Manager; including but not limited to P&L inputs, Agile data entry, reporting, and marketing brief development
•	Facilitated learning enhancement class on key processes that increased teams performance

Channel Marketing Coordinator

•	Planned and executed campaign strategies for 20 assigned United Way accounts to drive financial results
•	Created relationships with community business and non-profits to further the awareness of United Way and the needs of the community
•	Assisted in meeting United Way’s campaign goal of $19.54 million for 2015

Account Manager

Find out detailed information about Allie Norwood, Associate Product Manager in Madison, WI

Allie Norwood: Associate Product Manager in Madison, WI

Allie Norwood

Fiskars Brands

Fiskars Brands

United Way of Dane County

Edgewood College