Rajesh Menon


* Commendable experience of 24+ years in marketing, business development operations, profit generation, distribution, vendor development and management, relationship management, key account management, merchandizing, quality control, production, costing, pricing, sampling and designing, operations and liaison. Adept in Strategic management functions while devising profitable Business Plans and positioning the company's products & services to maximize market share * Driving various functional activities such as strategy formulation, brand promotion, business acquisition, taking new marketing initiatives to maximize business profitability, boosting turnovers with an ability to stimulate relationships with customers and business partners, new market penetration, market research and team leadership * Formulating and implementing corporate strategy and control systems to achieve corporate objectives. Adept in setting direction for the company and defining mission statement. 'Lead by example' style of management * Skilled in managing product development from the design to finished goods followed by quality maintenance according to the required norms and specifications and desired international Standards * Significant exposure in identifying, sourcing & evaluating potential vendors coupled with skills in consensus building, organization & price negotiation, tendering & estimating long term profitable contracts management