Chief Marketing Officer

* Commendable experience of 24+ years in marketing, business development operations, profit generation, distribution, vendor development and management, relationship management, key account management, merchandizing, quality control, production, costing, pricing, sampling and designing, operations and liaison. Adept in Strategic management functions while devising profitable Business Plans and positioning the company's products & services to maximize market share

* Driving various functional activities such as strategy formulation, brand promotion, business acquisition, taking new marketing initiatives to maximize business profitability, boosting turnovers with an ability to stimulate relationships with customers and business partners, new market penetration, market research and team leadership

* Formulating and implementing corporate strategy and control systems to achieve corporate objectives. Adept in setting direction for the company and defining mission statement. 'Lead by example' style of management

* Skilled in managing product development from the design to finished goods followed by quality maintenance according to the required norms and specifications and desired international Standards

* Significant exposure in identifying, sourcing & evaluating potential vendors coupled with skills in consensus building, organization & price negotiation, tendering & estimating long term profitable contracts management

Team Size: 3 Division Supported with 28 Merchandising Team / Design Team

* In Charge of Leveraging the salesforce Moral; Switch the name of the company, re-launch the Image of the company and increase sales & margin.
* In Charge of Product development in Lieu with Design Team head creating Strategies on Range, Material and Collection to compete with existing Market
* Implemented streamlined operations plan master calendar overlay to maximize efficiencies across all multi-channel initiatives
* Evaluation and recommendation of new market, customer and Material
* Recruited high-performing employees willing to take an ambiguous role in restructuring the image of the company.
* Catalyst for Organizational change management to align with Critical number and Goal plans.
* Shifted the outlook of the customers from Low Valued supplier to high value supplier
*  Business Development with Premium Brands in accessories
* Creating Process and SOP for various function and Operations
* Restructure of Team across function Define KPI

Team Size: Direct Work force of 850 (Production) 15 Team Members (India/Portugal)

* Accountable for the P/L, Range and Launch Plan for Aerosole India/Europe, turnaround the facility from loss making to Profitable business.
* Introduced Process, Planning modules to increase Productivity and efficiency collaborating on Effective Material utilization and style adoption based on skill set at both the facility which resulted in Optimal Production and turnaround of the facility.
* Consolidated Raw material sourcing for Effective Pricing, Quality and Delivery, identified new vendors who could do mix products, negotiating based on Volume/Value Perspective.
* Was recognized by the TIL Management as one of the success story in their Internal New letter.

Senior Commercial Manager

Team Size: Direct work force of 700 (Production); 33 team members

* Handling various brands such as Colehann, Hugo Boss, Dior, Prada H&M and Ralph Lauren
* Conceptualize/ implement revenue generating business strategies, establish business relations with clients, thereby ensuring higher market share. Manage key accounts, build teams, exceed sales targets and possess excellent man-management skills
* Strategizing long term business direction of the region to ensure maximum profitability in line with organizational objectives
* Creating strategies to access unexplored markets while tracking market dynamics and draw inputs to realign tactics/strategies to counter competition. Drive formulation of policies and practices to achieve optimum position with industry leaders
* Spearheading operations of the company with final responsibility for efficiency and viability of the unit
* Review, monitor and/or develop as required the pricing, production planning, style analysis, merchandise mix, inventory levels & quality parameters
* Follow up with customers for the whole cycle from development stage to bulk delivery stage while providing full support in sourcing & development, sampling & fitting, manufacturing & product processing, quality assurance & compliance
* Proficient in procuring & sourcing raw materials to ensure optimum inventory level and develop cost effective solutions/ substitutes for various raw materials
* Identifying & systematically influencing factors that drive cost, quality & schedule
* Adept at sourcing potential vendors in compliance with the company policies and procedures; develop the vendors so as to get the supply of the raw materials at right time and at a competitive price
* Generate business from various sources for the company while establishing healthy business relations with clients/ associates for securing repeat business & long term customer loyalty, solving their queries/ complaints efficiently
* Successfully addressing customers' queries/complaints and evolving quick resolutions within minimum turnaround time
* Making significant value additions to the company by driving new opportunities leading to notable growth in business and revenue. Analyze, develop and implement strategic business plans & policies, ensure organizational growth, target maximum profitability & cost effectiveness

Vice President - Operations and Marketing

* Enhanced leather business from 1.2 Mil Euros to 3 Mil Euros within 6 months and to 8 Mil Euros within 12 months
* Travelled extensively to different part of Europe/Far East Bringing and recorded business worth 12 Mil Euros
* Handled business operations worth 34 Mil Euros while implementing "Filling Station" project to register savings of 1.2 Mil Euros

Business Developer

Find out detailed information about Rajesh Menon, Chief Marketing Officer in Chennai, TN

Rajesh Menon: Chief Marketing Officer in Chennai, TN

Rajesh Menon

Bhartiya International Ltd

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IKEA TRADING INDIA PVT LTD

Annamalai University