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Experienced kid's fashion and accessory designer/design manager with a demonstrated history of working in the industry. Skilled in Trend research, art direction, design development, project management, production, technical design, graphic design and etc.

Brands Managed: Nike, Converse, Levi's and more.

-Conduct thorough research to obtain up-to-date and reliable information on markets, colors,
graphics, trends, competition, and cultural drivers with a global perspective in an efficient
manner.

-Closely work with merchandising team to establish seasonal design and sale objectives for each project, help establish VLP and seasonal calendar.

-Develop compelling design concepts base on the trend/market research that align with the licensing brand's seasonal design direction and established aesthetic, from there create
concept/mood boards, color palette, key artwork and print direction, key fabrics and trims etc.

-Oversee the design and assortment process at regular checkpoints, give correction comments
and help to improve.

-Supervise the execution of sketches into prototypes to submit to each brand for approval on
time, ensuring they meet the original design's intent, cost, and quality expectations.

-Resolve any occurring issues throughout the design development to brand approval cycle,
providing effective solutions and responding to call outs from licensing brands to ensure timely
approval of SMU designs.

-Organize or attend cross-functional project meetings with Creative/Merchandising/Sales
teams, setting clear project expectations for each check point and keeping team members on the right track and schedule.

-Be a liaison between licensing brands and company, schedule and attend initial design
proposal, SMU design approval and seasonal report meetings with the brands.

Design Manager (Boys & Girls Apparel and Accessories)

Brands Managed: Hannah Banana, Truly Me

-Ideate concepts and design direction based on self-driven, reliable trends and market research.

-Create the concept board to convey and communicate with creative team members to achieve
an aesthetically cohesive product line.

-Work simultaneously together with designer, graphic designer, patternmaker, and manufacturer to translate 2-D concepts to prototypes.

-Oversee the execution of the art direction throughout the product development process by
seamlessly communicating with graphic artists, providing clear correction comments, and giving
final approvals.

-Oversee tech packs preparation in PLM, make sure they are clear and correct in information
and sent to the proper vendors before the deadline.

-Organize prototype fittings, SMS fittings, and PP sample fittings; give clear fit improvement
comments and solutions until it is production-ready.

-Being the liaison for the oversea manufacturers to have their design-related production
problems solved at the earliest time.

-Provide creative direction for photo shoots and marketing projects, including website, social
media, look book, catalog, etc.

-Output creative and market on-point mini lines for key accounts monthly, clients including
Nordstrom, Neiman Marcus, Bloomingdale's, etc.

-Coordinate with the production team simultaneously to assure the intended designs are
correctly produced and delivered in the given time frame.

-Take feedback from the sales team to constantly adjust design strategy to the market change
and needs.

Head Designer (Girls Fashion and Accessories)

Find out detailed information about Aihua Cui,  in Astoria, NY

Aihua Cui: in Astoria, NY

Aihua Cui

Haddad Brands

GBYM Inc

Academy of Art University

Ha'erbin University of Science and Technology