I am motivated by the enjoyment that comes with learning a brand’s story and getting to tell that in a way that means something and excites the audience. I always start with taking the time to understand the business’s values and history, and why it would matter to anyone, then I create the experience. No matter how the story or message is delivered, it must always be unique to the business and feel special to the audience.
With so many common and traditional forms of communicating a message today, the campaigns and messages that stand out the most are the ones that begin on a blank page. Beginning with a brainstorm session of any and all ideas, no matter how wild they are, and then executing with project management, creating memorable campaigns is my idea of a good time.