Marcela  Amiune


Global business and marketing leader, with talent in driving growth and brand resonance through innovation and creativity. Known for Strategic vision, whole brand thinking and willingness to take on the hardest of problems.

"Dare. Dirsrupt. Do it." is the motto that drives my work. I create stories from insights that shift brands, people and organizations. I'm a Cross-cultural tri-lingual Strategist with Global and local US market experience. Creativity, Exploration and Connections are my passion.

I have worked on both, client and agency side, interpreting consumer insights that impact creative and media platforms as well as organizational culture for global brands. My background combines Management, Strategic Planning and Insight Facilitation experience working with companies such as: Sony Pictures, WPP Group - Mendoza Dillon, Grey Advertising - Wing Latino, TBWA\Chiat\Day Los Angeles, Create Advertising, Rauxa, 72andSunny/HECHO Studios, mOcean Productions, Millennium Films, Film District, among others.

I have been responsible for planning, and executing communications for clients such as: Visa, Pioneer, Pennzoil, Infinity, British Petroleum Brands: ampm, ARCO, BP Connect, Amoco, Castrol, California Department of Consumer Affairs, Union Bank of California, Unilever, Azteca Milling, Galderma Laboratories, BMW, Zespri New Zealand, Tillamook, KIA Motors, Verizon Wireless, Honda, Google -You Tube, fitbit.