James McArdle


PROFILE Commercial global business leader whose career is focused on driving sustainable revenue growth, building brand equity in luxury and premium consumer goods, transforming underperforming businesses and achieving outstanding financial results. Leads by example by engaging multi-disciplinary and multi-regional teams to achieve ambitious busi- ness growth strategies. A change agent and innovative leader who likes to challenge the status quo to help businesses turn around, flourish and achieve significant and sustainable financial & commercial success. A creative thinker with a track record of de- veloping new products, creating analytical tools and producing transformational digital and traditional marketing pro- grams. Goal-driven, fact based decision maker, with a determination and tenacity to make businesses excel, to create value for customers and inspire colleagues throughout the organization. Brings 25 years of international experience - North America, Europe, Asia & Australia. CAREER ACHIEVEMENTS Turned around Stokke LLC - an historically underperforming North American division of a global brand by rebuilding every link in the commercial value chain. Led team restructuring, supply chain overhaul and both digital DTC & whole- sale sales & marketing growth strategy. Engaged closely with European HO to secure local market needs. In two years grew revenue sustainably by +13%; reduced OPEX by -15%; increased EBITDA by +283%; grew EBITDA margin from 5% to 19% despite internal organizational and PD challenges. Rebuilt Tumi's North American store management team through a focus on hiring, training and accountability. Intro- duced an entrepreneurial KPI driven culture. Achieved +4% Comp in 2014 and double digit Comp store growth in 2015. Business acquired by Samsonite in 2016. Grew Todd & Duncan sales +11% from £19.9M to £22.1M and OP from £722K (loss) to £502K (profit) during Great Recession. Successfully turned around the company & led its sale to a Chinese supplier in 2009. Drove significant improvements in comp store performance while growing double-digit total store sales for L'Occitane en Provence through strong field leadership, consumer & retail analytics etc. Increased total retail sales an average of +7% & improved GM 3 pts comp vs. previous year for Crabtree & Evelyn's USA Retail business; achieved comp store sales increases 14 out of 16 months.