Michael Belfrage


Passionate, dynamic and innovative Marketing and Sales leader with 20+ years of experience within the sports and active lifestyle industry. Deep consumer facing product knowledge and expertise at developing and executing marketing strategies to attract, engage, build and communicate brand authenticity. Exceptional interpersonal skills with a proven track record of identifying and developing strategic sponsorships to promote the brand.

Skills: Executive communications and presentations; strategic partnerships; budget and project management; team leadership; marketing campaigns, analytics and reporting; negotiating; influencing; collaborating