Robert Narvaez

Summary

GLOBAL MARKETING & BRANDING EXECUTIVE

Global Brand Marketing | Brand/Product Development | Athlete Management | Global Licensing & Partnerships

A driven, innovative, and bottom-line-focused global marketing/branding leader with demonstrated success directing global marketing initiatives and product innovation and that will drive brand elevation, sales growth and athlete identities. Created the identity for New Era’s authentic on field products and athletes and initiated its position into the authentic & lifestyle market. Rebranded and created operating LLC that turned around Prince tennis brand for Authentic Brands Group (ABG). Created technology platforms including ColdGear Infrared, Coldblack, and Storm products for Under Armour (UA) that earned 2 US Patents, drove UA’s reputation as an innovative sports leader and helped grow revenue from $725M to $4B between 2008 and 2015. Proactive, forward-thinking leader who identifies needs, develops brand solutions, and crafts powerful marketing and branding strategies that achieve targeted objectives. Forged and negotiated partnerships with Sony, Ralph Lauren, Bryce Harper, and Shohei Ohtani at New Era; Dick’s Sporting Goods, IMG Academy, and Tennis Warehouse at ABG; and Universities at Notre Dame and Auburn at UA. Directed high performing, accountable teams in fast-paced environments. Additional proficiency in:

• Experiential Marketing
• Go-to-Market Strategies
• Planning, Forecasting & Budgeting
• Strategic Planning & Execution
• Deal Management & Execution Skills
• Digital & Social Media Platform Creation
• Athlete & Ambassador Program Leadership
• Partnership Development & Management

Connections