
Doug Waller
Advised GM, CFO, CEO
Summary
TE NNIS AUSTRALIA PA RTNE RSHIP SALE S MANAGE R 1 0/20 19- 03/2 020 Hired to drive new partnership development for Australia's most valuable international tennis events, the Australian Open (AO) and the inaugural ATP Cup, overseeing a team of sales executives and agents based in Australia, Shanghai and Hong Kong in leveraging a variety of partnership assets to create bespoke proposals to brands from various categories. Closed deals with Chubb Insurance, Heinz, Peter's Ice Cream, AgBioEn, Chemist Warehouse, Maui Jim, and Remedy. AE G OGDE N MIDDLE EAST FZ LLC (AE G) C OO, DUB AI ARE NA 0 1/20 18- 0/9 2 018 Founding member of the AEG executive team delivering the region's first 17,000+ indoor sports and entertainment venue. Established the Arena operating company and recruited staff during pre-opening phase. Represented AEG in planning meetings with Meraas, the Dubai government backed owner of Dubai Arena. Partnered with Al Tamimi Sports Law partner on localisation of AEGO contracts for venue hire, sponsorship and suite sales. Engaged Coca-Cola as heavyweight blue-chip naming rights and exclusive pouring partner, following tactical pitching. IMG VP SALE S AND COMME RCIAL ADVISOR, E XPO 2 020 DUB AI 0 4/20 15- 12/2 017 Headhunted to spearhead IMG's engagement with the UAE government and deliver the first billion-dollar sponsorship programme for a BIE World Expo event. Advised the Expo 2020 Bureau on its partnership structure, package development, asset valuation and go-to-market strategy.