Amanda Zhu

? Expertise in media strategy and execution for marketing & media activities throughout 18 working years: 10 years in 4A media agency, 5 years in corporate marketing & media team and more than 3 years media auditing consultant experience

? Know well of marketing communication industry especially for media part, worked in Bayer Consumer Health Strategy department & Pfizer (Wyeth) Consumer Health care marketing team; Targeted marketing objective, schemed suitable media strategy, adopted appropriate media platform, delivered marketing & brand message including TV, Print, OOH and digital (OTV, display, digital programmatic buy, search, social, content), especially for new media based on trends development