I am a passionate, purpose-driven creative leader that sits confidently and successfully at the crossroads of technology and culture, driving success across diverse creative teams. With over 10 years of experience as a Creative Director, I navigate the creative strategy, vision, workflow, and development of human-centered end-to-end customer experiences that directly impact brand affinity, revenue growth, sales opportunities, and winning new business. I effectively structure, scale and lead creative talent to develop disruptive, relevant, award-winning solutions that meet business objectives, and help brands stand out in challenging, saturated markets across digital and traditional channels.
Aligning creative strategy with business objectives, I drive measurable marketing results, strengthening brand presence and competitive position across all web, digital, video, paid and organic social, traditional, and experiential mediums, driving discovery, engagement, and trust for end-to-end customer experiences. I navigate the conceptualization and development of brand identity systems, brand strategy, brand + product naming, art direction, video production, photo shoots, events, conference exhibit & experiential design at the strategic and executional level. In a recent Creative Director role, I supported company revenue growth from $250 million to $700 million in 5 years.
My previous employers have benefitted by leveraging my enthusiasm and strengths, which include creative strategy, branding, messaging, leadership, consensus building, collaboration, project management, and workflow process improvement. I consistently deliver compelling, creative solutions that influence target audiences and drive new business. I am comfortable collaborating with C-Suite executives, clients and cross-functional teams to meet business objectives.