Nike.com Digital Marketing Operations Manager
•Managed day-to-day brand marketing operations for Nike.com
•Created digital strategies for Nike.com Promotions using analytics to maximize site performance
•Worked cross-functionally within the North America territory as well as Global design, Nike digital channels, category partners, & merchandising to develop weekly brand stories
•Responsible for all Nike.com Promotional strategy & execution
•Analyzed consumer data to develop a thorough understanding of digital trends
•Managed relationships with major consumer electronics client
•Responsible for lifecycle of retail fixturing projects from ideation to planning to execution to completion
•Worked closely with design, industrial engineers, vendors, and client to institute fixturing projects throughout the U.S.
Creative Project Manager, Walmart Private Label Brands
•Responsible for lifecycle of projects from concept, design, delivery, and printing for seven divisions of Walmart’s Private Label Brands.
•Conducted project planning via project management tools.
•Facilitated creative development with brand design partners for different CPG categories
•Facilitated creative development with brand design partners for packaging projects from ideation to execution.
•Ensured all labeling met FDA and USDA standards