Business Development Manager

Responsible for selling brand activation, catering services & event registration technology services for a variety of clients including Verizon, Anheuser Busch, Stella & Dot, Panasonic, Samsung, Slack, Adobe, Twitter and Google.

HIGHLIGHTS:
* Increased meetings, marketing events & incentive revenue by $1.2M in only 2 months
* Increased food & beverage catering sales by $350,000 in only 2 months
* Created brand activations with successful metrics to reinforce ROI

Structured deal to bring existing clients to Bishop-McCann (brand experiences agency that specializes in producing meetings, incentives, and live events worldwide). Subsequently hired to spearhead division growth as well as assist in expansion into new markets (e.g. pharmaceuticals & telecommunications). Develop strategic marketing programs within existing clients' events to create tangible programs that leverage their brands.
HIGHLIGHTS:
* Increased year-over-year revenues for 8 consecutive years: $350k in 2010 - $10M in 2018
* Created and produced over 40 major experiential events for Verizon since 2010, including Verizon's Destination Store Openings in Chicago, Houston, and Boston which consisted of the company's biggest digital marketing campaign and the company's most successful social media campaign results to date
* Generated record subsidized revenue of over $1 million through developing comprehensive marketing prospectus for Verizon to sell to their OEM partners.  Worked with sponsors to creative and execute immersive brand experiences that involved interactive brand activations at every Verizon event.
* Played key role in saving Verizon close to $4 million annually on event spend following spend analysis and cost reduction recommendations. Redirected funds to more tangible programs with an ROI focus and investing more in data analytics

Director of Business Development / Account Director

Find out detailed information about Hillary Bessiere, Business Development Manager in Dublin, CA

Hillary Bessiere: Business Development Manager in Dublin, CA

Hillary Bessiere

Key Events

BISHOP-MCCANN

SAINT MARY'S COLLEGE OF CALIFORNIA