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Women's Swim Product Development Manager

• Extensive design, product development & brand building experience
• Expert in finding white space opportunities
• Big box retailer experience
• Direct to consumer ecom background

• Manage the product life cycle from development through bulk production on all women's swim product (i.e. fabric/trim development, submit approvals, proto through TOP samples, vendor & fabric mill management, costing/MOQ negotiation, issuing PO's, testing requirements & shipping logistics)

• Managed the design, graphic design & product development teams that developed apparel for Costco, Target, Ross & HangTen.com
• Target 2019 sales increased 623% over 2018. Costco 2019 sales increased 67% over 2018. Emerging brands contributed 60% of La Jolla Group’s total 2019 revenue
• Collaborated with ecom team in launching HangTen.com direct to consumer website
• Handled all product development for HangTen.com (i.e. fabric/trim development, low MOQ negotiations/costing/testing
requirements/duty classifications/ship mode)
• Attended all seasonal line presentation meetings with big box retailers
• Maintained the design/product development process calendar & design budget
• Traveled overseas to all vendors & factories to improve streamlining

EMERGING BRANDS MANAGER

• Designed & developed private label apparel for Target, Shaun White, Lands’End, Macy’s, Sam’s Club, Wal-Mart & Amazon
• Attended all seasonal line presentation meetings with big box retailers
• Managed the kid’s department including an Associate Designer & all freelancers
• Maintained the process calendar & budget
• Developed fabrics, trims & washes for all clients with our overseas team
• Completed all tech pack’s in Excel & Web PDM
• Approved all submits & samples from proto to PP stage
• Worked directly with technical design, production team, freelancers, print/artwork studios & fabric/trim suppliers

SENIOR BOY’S & MEN’S DESIGNER

• Responsible for concept, color palette, trend direction and development of the entire Everlast & Canyon River Blues lines (i.e
knit/woven tops, denim bottoms, casual bottoms & outerwear)
• Developed fabrics for all brands with the fabric department (i.e all knit & woven fabrications including specialty fabrics for active wear)
• Collaborated with merchandising team on in store seasonal table & fixture presentations
• Completed all tech pack’s in Web PLM
• Approved all submits & samples from proto to TOP stage
• Spent 2.5 years on Kmart division designing boy’s Route 66, Everlast Sport & Athletech lines

BOY’S DESIGNER

YOUNG MEN’S DESIGNER

HEAD YOUNG MEN’S DESIGNER

Find out detailed information about Katrina Anderson, Women's Swim Product Development Manager in Irvine, CA

Katrina Anderson: Women's Swim Product Development Manager in Irvine, CA

Katrina Anderson

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The La Jolla Group

LF Americas (Li & Fung)

Sears Holdings

Enyce By Sean John

Anchor Blue, Inc.

Fashion Institute Of Design & Merchandising

Fashion Institute Of Design & Merchandising