I truly believe you can achieve anything if you work hard enough to get it.
After 8 years of experience in the Performance Media Marketing and Digital Sales area, I have developed a strong
confidence in managing multi-million budgets and in achieving constantly double-digit online sales growth across
European and International markets.
• International expertise: @ Google (FRITES role - Dublin, Ireland), @ Rick Owens (Global role - Milan, Italy) and @
Timberland (EMEA role - Stabio, Switzerland)
• Area of expertise: Ecommerce, Fashion/Retail, Luxury & FMCG (Findus, L'Oréal, Samsung, Sony Entertainment )
• 360 Marketing channels knowledge: SEO, PPC (Google, Bing & Amazon), Social (facebook/instagram & YouTube),
Affiliates, Programmatic, Display, DOOH, GTM, Events, and CRM/Email
• Experience working cross-functionally, partnering with others and driving business objectives as a group
• Experience working with and managing partners (Google, Facebook, Amazon, Zalando and so on) and Major Agency
Networks/Trading desks (Publicis/Vivaki, Dentsu Aegis/Amnet, and OMD/PHD just to name a few)
• Specialized in full-funnel marketing strategy (with a deep focus on sales conversion and on setting/reaching KPI's)
• Deep experience on the Google Marketing Platform stack (Analytics, Search Ads 360, Display & Video 360 and so on)
• Never Stop Learning attitude: just completed a Master's Degree in Business Intelligence & Big Data analytics
• Deep passion for urban music, fitness and nutrition, actually promoting a healthy lifestyle as a Quest Nutrition Brand