LEAD CONTENT CREATION & BRAND DESIGN PRODUCER

• Managed a team of Marketing Producers. Oversaw risk escalations, workflow process updates to increase team efficiencies
and career development for direct reports.
• Partnered with adidas Senior Leadership to streamline the North America content creation process, finding over $500,000
savings for 2020 Q3 through production efficiencies.
• Created, sold-in and executed a re-branding of the US Brand Design Team. Implemented process changes to eliminate
bottlenecks, identified and filled talent gaps and created strategy and communication tools used to win multiple new accounts.
• Lead consistent cross-team check-ins to ensure maximization of team utilization.

•	Collaborated with the Brand Communications, Entertainment Marketing, Public Relations and Design teams to create the seasonal Training / Athletics US strategic playbook for Social, Digital, Retail and Event activations.  Managed strategy development, photoshoot and video planning, shot lists, on-site direction, select approval and toolkit creation.
•	Developed product-specific Brand Communication strategy campaigns with KPIs to drive brand awareness, increase sales and solidify adidas as the number one sports brand in the world.
•	Managed multiple production, creative and photo vendors to produce quality marketing assets.


BRAND COMMUNICATIONS & BRAND DESIGN PRODUCER

Managed high-level Nike Global & North America Soccer, Nike Global Basketball, and Nike Sportswear marketing initiatives
($600K+ budgets) from the concept stage through premium retail and event executions.
• Directed New York City and Los Angeles installs for multiple 3D window displays and Initiative Zones.
• Facilitated the design of retail experience elements to attract and engage consumers with the latest Nike product and innovations.
• Collaborated with internal and external design teams, production vendors, installers, and shipping contractors to ensure
seamless, high-level launches.

CREATIVE PROJECT MANAGER

Ran large events at the Nike WHQ Event Center with internal cross-functional teams including; elite athlete programs, Sales
meetings, Brand Marketing events, etc.
• Led training for short-term and long-term contractors.

SENIOR GUEST SERVICES REPRESENATIVE / EVENT SPECIALIST

Find out detailed information about Alexis Crandall, LEAD CONTENT CREATION & BRAND DESIGN PRODUCER in Portland, OR

Alexis Crandall: LEAD CONTENT CREATION & BRAND DESIGN PRODUCER in Portland, OR

Alexis Crandall

adidas

adidas

HERENOW CREATIVE AGENCY

NIKE WHQ

UNIVERSITY OF OREGON