Fashion

Lifestyle

Tech

Health & Fitness

Marketing

Sales

E-commerce

Inbound marketing

Associate Professor

Professional with over 20  years of experience in Sales, Marketing, Communication and E-Commerce,
working in large companies such as Vale, Luiza Barcelos, Tracbel and Rock Content.
I have experience in people management, managing the B2B sales pipeline, managing sales channels,
relationship with customers and prospects, developing and monitoring commercial proposals, inside
sales, inbound marketing, marketing planning and e- commerce deployment.

Associate Professor - holder of the E-commerce discipline in the Digital Marketing MBA.

Key Responsibilities:
Activities:
- Identify and qualify opportunities;
- Make Digital Diagnosis of companies
- Assist companies in defining digital strategies align with their objectives
- Implement and monitor the inbound strategies;
- Assist in the development of the team and the processes of qualification, approach, monitoring and closing sales;
- Creation of KPI's to measure and monitor marketing and sales results;
- Quarterly monitoring with customers;
- Main function: Hunter.

Senior Account Executive

Activities: planning and reformulation of E-Commerce;  Digital Marketing (Inbound Marketing, SEO, E-mail Marketing and Social Media); integration with electronic payment methods (credit cards and boleto); definition of logistical processes; definition of a new visual identity; redefinition of product mix.

Results:
- Integration with electronic payment methods and definition of logistical processes.

- Reformulation of the virtual store (new visual identity) and redefinition of the product mix

E-Commerce and Digital Marketing Manager

Activities: managing the project and team and e-commerce of Luiza Barcelos; planning digital marketing
strategies (Google Adwords, Facebook Ads, Social Media, E-mail Marketing); management of electronic
payment methods (credit cards and boleto); management of logistical processes; SAC management;
definition of product mix and categorization.

Results:
- In the period ahead of e-commerce management, I exceeded sales and billing goals, increasing sales
revenue, conversion rate and ROI of the online store by 79.42%. (http://loja.luizabarcelos.com.br)

E-Commerce Manager

Activities: Management of the implementation project of the E-Commerce B2B of Tracbel parts in partnership with Volvo CE (pilot project for Latin America); mapping and design of business processes;
preparation of schedules and reports;  definition of e-commerce platform;  planning digital marketing
strategies (SEO, SEM and email marketing);  definition of product mix and categorization;  definition of logistical processes; budget and team management in matrix structure.
Results:
- Implementation of parts e-commerce within the deadline, scope, quality and costs defined with Volvo.
- Definition and design of processes impacted by electronic commerce (As Is and To Be).

E-Commerce deployment project manager

Activities: planning of Marketing and Communication strategies;  sales planning and sales channel
management;  relationship and contact with customers and prospects;  preparation and monitoring of
commercial proposals;  telemarketing management to attract customers;  Press office;  writing and
production of institutional pieces and press releases;  event organization;  coordination of graphic and editorial projects; development of Internet projects; team management and budget control.
Results:
- Congress held Oh! Minas Gerais with the participation of 1200 congressmen.
-  Launch of Professor Pachecão's book and dissemination in the press, with participation in TV and radio programs: Programa do Jô, Globo Esporte, Alterosa Esporte, Band News, etc.
- 40% increase in the value of Professor Pachecão's motivational lectures.

Marketing manager

Activities: Planning of B2B Marketing strategies; relationship and contact with customers and prospects; development of new businesses and opportunities; preparation of proposals and relationship
with customers;  monitoring of projects and deliveries to customers;  definition, pricing and product
launch;  planning of Marketing and Communication strategies;  Press office;  organization of events,
planning of internal marketing actions;  production of internal and external communication vehicles;
team management and budget control.
Results:
-  Commercialization of major projects such as: Purchasing Portal of the State of Minas Gerais
(Seplag-MG), Legislative Information System (CMBH), SistemaUFMG (UFMG), Medical Expertise
(Seplag-MG), Modeling and System Specification (Hemominas), Aurus Modeling and Specification
(Seplag-MG) and Computer Residency Program (Google).
- Product definition, pricing and launch of SIMPLEX.
- Creation of the Lecture Cycle for relationship with customers and prospects.
- Implementation of endomarketing processes - information, intranet and face-to-face communication.

Commercial and Marketing Manager

Activities: planning of institutional and advertising campaigns; Press office; institutional representation;
event organization;  writing and production of institutional pieces and press releases;  development of integrated communication strategies;  evaluation and management of sponsorship projects;
management of social development and community relationship projects; coordination of the client and visitor reception process; budget planning and control.
Results:
- Literacy of 1200 people with the Vale Alfabetizar Program.
- Setting up the Vale Volunteers group in Sergipe and carrying out actions in the cities of Capela, Rosário
do Catete, Barra dos Coqueiros and Aracaju.
- Implementation of a press relationship program.
- Realization of the event Orchestra for All with the Brazilian Symphony Orchestra in Aracaju.

Communication Analyst

Activities: planning of Institutional Communication actions;  Press office;  institutional representation;
event organization;  production of institutional and advertising pieces;  planning of institutional,
advertising and endomarketing campaigns;  development of cultural projects;  development of internet
and intranet projects;  development of market and opinion research;  writing and production of internal
and external communication vehicles; development and dissemination of social responsibility projects.
Results:
-  Implementation of a community relationship program through actions such as: Acesita de Portas
Abertas, Acesita Notícias (radio and printed newspaper) and Revista Acesita Comunidade.
- Development of new institutional website and intranet.
- Sponsorships through the Culture Incentive Law: Teatro da Praça and Music at the Museum.
- Conducting internal campaigns: quality, safety and changing values.

Find out detailed information about Daniel Sampaio, Associate Professor in Belo Horizonte, MG

Daniel Sampaio: Associate Professor in Belo Horizonte, MG

Daniel Sampaio

IGTI - Instituto de Gestão da Tecnologia da Informação

Rock Content

Giverny Comércio Ltda

Luiza Barcelos Calçados

Tracbel S.A

Sim Sempre - Grupo Tauá

Synergia

Vale S.A

Acesita S.A

Fundação Dom Cabral

Fundação João Pinheiro

IETEC - Institute of Technological Education

PUC/MG -Pontifícia Universidade Católica de Minas Gerais