Bachelor of Economics and Political Science

Digital marketing veteran with over 12 years of experience growing companies, having worked on
both sides of brand and agency to set acquisition strategies, deliver customers and revenue, as well
as build projection models and establish KPIs.

As employee number 12, I helped grow Parachute from $4M in annual sales in 2015 to an expected $100M in 2020 and acquired users through search, paid social, display, streaming TV and affiliate.
 - Managed performance budget of $10M to deliver at least $60M overall eComm revenue
 - Set and developed annual and quarterly performance marketing budget and strategy
 - Executed paid search and SEO strategy and set strategy for agency to administrer
 - Supervised senior manager to execute paid social, display, affiliate and streaming TV strategy
 - Built KPI and reports as well as attribution model to project and allocate spend and revenue by channels
 - Leveraged tools such as Looker, GoDataFeed and Moz to manage/pull data set for reporting
 - Worked with Creative, Tech and Planning to ensure marketing calendar and strategy plan can be executed
 - Oversaw 6 agencies and platforms to execute daily tactics and meet performance goals


Director, Performance Marketing

 - Performed analysis for cross-media, search, online display, mobile, gaming and social/conversational marketing and overall return on investment by program and model
 - Used advanced analytical tools to optimize performance of integrated advertising and marketing campaigns, with ability to inform strategic actions
 - Established & maintained benchmarks for key campaign initiatives and created standardized reporting and process innovation across team
 - Provided key learning and best practices through evaluation of campaign investment and results
 - Project managed analytics initiatives with internal and external stakeholders
 - Composed, analyzed and presented agency POVs on specific findings and implications


International Analytics Manager

Analyst, Paid Media 
 - Managed clients’ paid search accounts with aggregate annual budget of over $10M
    --> Delivered conversions at or below targeted CPA (average improvement of over 25% YoY)
    --> Built attribution models through Google Analytics & other platforms to calculate true acquisition costs and its impact on CLV
    --> Devised & optimized bid strategies to maximize ROI within the constraint of budget goals
    --> Compiled performance reports and analyze data for improvement
 - Partnered with editorial teams to launch new campaigns and optimize for existing ones
 - Initiated landing page testing and analyze results for performance improvement


Analyst, Paid Media

Find out detailed information about Gabriel Law,  in Santa Monica, CA

Gabriel Law: in Santa Monica, CA

Gabriel Law

Parachute Home

Saatchi & Saatchi Los Angeles

The Search Agency

University of California

University of Southern California, Marshall School of Business