Social Media Manager

Develop social media strategy and content for campaigns, product launches, influencer collaborations, and brand
events across all social sites: Instagram, Facebook, Twitter, TikTok, Pinterest @impressionsvanity
? Community management of 1.5 million+ followers across all social platforms
? Develop sweepstakes, influencer partnerships and other activations that drive awareness and engagement
? Activate and monitor UGC to include on social channels and e-commerce site
? Leverage social listening & analytics platforms to pull monthly & initiative-based social reporting, providing strategic
recommendations to optimize performance
? Manage content creation, copy, and photography -- craft fun, engaging, and influential content to tell the brand story
? Create graphics, edit photos and facilitate graphics requests to creative team

Beacon Media News has been serving the San Gabriel Valley community with hyper-local news and editorial coverage
to more than 20 cities, notably Pasadena Independent, Arcadia Weekly, and Monrovia Weekly, through print and digital platforms.
? Research, develop and implement advertising strategies across all of HLR's platform of products and services based
on client's needs and objectives.
? Manage editorial calendar and publishing for regional hyperlocal news sites
? Develop marketing campaigns to grow newsletter email list

Advertising Sales + Marketing Specialist

Event planning: generate 50% increase in beauty class sales through coordinating with brands and vendors, planning,
promotion and being lead instructor of in-store beauty classes across district
? Managed social media content creation, curation and copywriting for store's Instagram account
? Spearheaded a customer participation marketing campaign that exceeded company goals to #1 in district

Social Media + Event Coordinator

Find out detailed information about Genesis Arreola, Social Media Manager 

Genesis Arreola: Social Media Manager

Genesis Arreola

Impressions Vanity Company

Beacon Media

Sephora

California Polytechnic University Pomona