
CHRISTOPHER PAWLUS
Principal | Creative Director | Consultant
Summary
As an accomplished and dynamic executive creative leader, I bring hands-on experience defining and driving business strategies forward with a proven record of developing, steering and delivering innovative footwear and apparel products and brand expressions for key industry product creation organizations, such as Lucchese and Timberland. As a confident, visionary and effective leader, I provide an unparalleled ability to build and lead diverse global design teams, ensuring high-level of performance standards, while continually assessing for opportunities to enhance processes, maximize profitability, drive sustainability, and drive customer engagement. As a passionate design executive with deep footwear design expertise, my skill set includes product line expansion, ideation/ conceptualizing, trend research, product design, prototyping, testing, brand identities, seasonal stories, color direction, materials development, new category launch, and production. Thriving in translating ever-changing consumer insights and emerging trends, and amplifying response to consumer demands to create brand growth, I consistently improve processes, and drive sustainability--with a successful record of launching new categories, as well as transforming and expanding existing product lines. Finally, I cultivate partnerships and build trusted relationships with stakeholders and senior leadership across the enterprise, influencing executive decision-making, with polished communication and presentation skills.