Health & Fitness

Chief Digital Officer

Consumer centric digital first digital marketing and ecommerce executive with 20+ years of experience in marrying data, insights, action, design and technology to drive overall business results in the DTC, B2C and B2B arenas. Passionate and creative operator, leader, mentor and strategist that designs and develops accountable solutions that impact culture, consumers, products, brands and markets. Always creating and nurturing authentic engagements and experiences between brands, products, technology and consumers through stories that drive revenue, value and growth.

eCommerce, Digital Marketing & Customer Experience

As the Chief Digital Officer for Functional Remedies I am responsible for operating the overall and day to day strategy, tactics and operations for all digital demand creation and satisfaction initiatives for Functional Remedies in order to drive and support the company's overall mission, goals and objectives. I lead a team of very talented agencies and internal resources to drive top, mid and lower funnel and brand awareness, consideration and conversion while keeping our customers at the center of our business.

I partner with them in employing several paid, earned, shared and owned media channels and strategies in supporting our funnel and brand goals while supporting our mission of bringing lives into balance on a global scale with the most efficacious Whole-Plant CBD Hemp-Oil based products on Earth.

eCommerce, Marketing & Customer Experience

As the COO and CMO for Ella my mission was to inspire, nurture and manage a culture that delivers better love every chance it gets in supporting the brands value exchange with consumers, culture, revenue, P&L and investor goals. I lead the overall strategy and execution of demand creation and satisfaction for Ella in order to drive top line and overall profitability.

I was responsible for the daily operations for Ella across all departments (Marketing, HR, Operations, Customer Service, Finance, Product and Technology) while partnering with the executive team in executing our strategies in delivering against our OKRs in a flexible, agile and accountable manner. Lastly, I partnered with and empowered all of Ella's team members to deliver our our mission, vision and core values every chance we get both internally and externally.

• Implemented OKRs in order to drive better top lien revenue and improved culture
• Increased gross revenue by 100% - 200% YoY since October
• Improved ROAS by 30%
• Reduced CAC/CPA by 35%
• Increase CVR by 1%
• Improved margin, CAC and COGs
• Built out a robust CRM and Membership Program
• Re organized the marketing and ops teams
• Onboarded SCRUM framework and methodology
• Evolve the brands role in market and with consumers

Chief Operating & Marketing Officer

Founded BoutBout as a bespoke innovation and engagement firm to address real guest centric opportunities. As the Curating Principal, my focus in on the distillation of the challenge/opportunity, curation of the collective team, deployment of the BoutBout Method and the GVI (Guest Value Index) Score. BoutBouts' focus is to drive revenue and real business value for the art, design, hotel, entertainment, restaurant, luxury goods and specialty food verticals. Working with clients such as Ella Paradis, SBE Group, SLS Hotels, The Raleigh Miami Beach, The Delano South Beach, BAZAAR, Fil'ia, Townhouse, The Redbury South Beach, Katsuya, K Ramen and HYDE Beach.

Founder & Curating Principal

Responsible for all Business Development, Sales, Marketing and Communications strategies, tactics and operations at IMM. Also, responsible for design, development and deployment of new practice areas for CRM/LTV, Social, Content Marketing, Automation, Video Production and Decision Sciences at IMM. Directly managed and operated a team of 7+ direct and 100+ indirect reports across new business, creative, media, strategy, client services and technology. Responsible for automation, strategy, mobile, social media and analytics for Knot Standard, GM Financial, Chili's, Maggianos, OnTheBorder, ROKU, TracFone Wireless, NET10, StraightTalk, Poopurri, Famous Footwear and Omega Juicers.

• Served as lead change agent and innovator at IMM. On boarded 8 new clients within 24 months.
• Launched and managed all Sales, Marketing and PR/Communications efforts and department for IMM.
• Stood up, Earned, Shared and Owned content practice areas in 5 months of hire.
• Started the Data Sciences practice area.
• Team: 10+ direct reports and 100+ indirect
• Personnel Growth - 50 to 125 in 3 years
• Full department and co-owner (CFO & COO) of company P&L

Chief Engagement Officer  - North America

Responsible for the global design, development, management, and marketing of the global Software as a Service (SaaS) marketing technology platform and related managed services at Annalect. Directly managed and collaborated with a global team of over 10 direct and 150 indirect reports. Designed and implemented global revenue models and marketing plans for new business growth. Worked with clients such as P&G, Pfizer, BofA, Apple, Pepsi, Visa, GSK, L'Oreal, Google and HP.

• Developed integrated analytics architecture to support technology stack and stand-alone service offerings. Lead the Performance, Competitive, Social, Brand and Audience practices.
• Diversified revenue streams through SaaS products and back office operations, resulting in 15% year-over-year growth and 30% savings.
• Created and managed multi-shore operations framework that drove operational and delivery efficiencies across Annalects offerings.
• Cost savings - +/- 20% - 30% in first 2 years
• Team: Globally - 10 direct reports and 150 indirect reports
• Full account, department and operational responsibilities
• Account, department and cross department P&L responsibility
• Target growth - +/- 10% YoY actual +/- 16%

Global Chief Strategy & Marketing Officer

Responsible for the daily operations, development, and continued success of the CRM, Direct, Online Marketing, eCommerce, and Direct Sales group at TracFone Wireless for North America. Subject Matter Expert (SME) at TracFone for all things eCommerce, Digital, and Direct. Supervised and managed a team of over 5 direct reports and 20 additional team members. Led overall interactive marketing, online sales, eCommerce, execution and operations.

• Successfully managed online and interactive marketing, resulting in annual revenue of over $200,000,000. Improved conversion rate by 15% in the first 12 months.
• Designed, developed, and deployed all online and integrated media campaigns and initiatives, including CPM, CPA, SEM, SEO, Affiliates, Networks, email, CGM, and Social Networks.
• Increased year-over-year subscriber growth by 20%. Reduced Cost per Action (CPA) by 20%.
• Team: Started with 2 team members grew to 10 direct reports and 30 indirect reports
• Full account, department operational responsibilities
• Account, department P&L responsibility
• Target revenue growth - 10% - 30% YoY

Vice President of Direct, eCommerce & Digital, North America

Responsible for the daily operations, development, and continued success of the integrated Digital Marketing practice. Supervised and managed a team of over 20 members, servicing over a dozen clients, to deploy, lead, and manage strategy for digital and integrated cross-channel campaigns. Responsible for marketing, advertising strategy, and analytics for multiple Fortune 100 accounts, including Sun Trust, Countrywide, Travelocity, Best Buy, XM Radio, BofA, Toyota, AOL, FedEx, Macaroni Grill and Hyatt Hotels.

• Partnered with Chief Digital Officer in develop the digital core competencies and services in expanding RAPP DM capabilities and services as a full-service integrated agency
• Served as the lead on all integrated media buys for clients, including television, radio, print, direct mail, and email. Successfully negotiated new contracts, generating over 20% in new account growth.
• Designed and developed the Digital Marketing Strategy & Sciences group to support clients' digital campaigns, creating a new analytics process and revenue stream.
• Partnered with clients in strategically designing, developing and deployment of several acquisitions, PRM, CRM, loyalty, attrition management campaigns, and email and DB marketing programs.
• Employed cross-channel multi-variant testing, rollout, and optimization models to drive acquisition and retention of higher user lifetime value (LTV) consumers.
• Account and company operational P&L responsibilities relative to income contribution from digital practice area
• Full account and department P&L responsibilities

Vice President of Digital Marketing, North America

Developed and headed all large-tier European and Asian client relationships and interactive initiatives for Sapient, including RCCL, Celebrity Cruises, MasterCard, Citibank, CitiFinancial, CitiCards and Woman & Co. Directly responsible for all aspects of client relationship and projects, including initial client interaction and the strategic development and deployment of interactive and integrated marketing initiatives. Supervised and managed account managers, account executives and other marketing teams.

• Designed and integrated lead generation and harvesting efforts, promotions, viral campaigns, and rapid-cycle testing models.
• Initiated international relationships and expanded account portfolio from 5 clients to 12 clients in 14 months.
• Team: 6 direct and 20 indirect report
• Full account operational responsibilities
• Shared and direct account P&L responsibility
• Top line revenues - +/- $1MM - $5MM per year (across accounts)
• Target revenue growth - +/- 10% YoY actual was +/- 20%

Global Account Director, Digital Marketing & Media

Find out detailed information about Ian Woods, Chief Digital Officer in Boulder, CO

Ian Woods: Chief Digital Officer in Boulder, CO

Ian Woods

Functional Remedies

Ella Paradis, Inc

Curating, Engaging

Ideas Made Measurable

An Omnicom Company

TracFone Wireless, Inc

An Omnicom Company

Planning Group International

Sacred Heart University