Sport Channel Director - Sales and Marketing

Motivating team leader, knowledge with vast experience in softgoods, hardgoods and accessories. All business channels including Amazon, ecommerce, independent specialty, national accounts, department stores. Strategy builder, AOP and execution, account relationship builder, full P&L responsibility including but not limited to Trade Marketing budgeting, planning, execution, margin analysis, markdown cadence, EOL. Experienced in multiple integrations from software, hardware, DC, internal staff integrations. 

Oversee Sales and Trade Marketing for US Sport Channel including ecommerce, Amazon 3P, independent specialty, local and regional chain stores. Responsible for overall profitability of Business Unit including Marketing Budget, T&E Expenses, Product Margins, At Once and PreBook Sales Programs for Sunglasses, Goggles, Apparel, Accessories. Successfully lead and inspired 6 Regional Managers, 52 Reps, Trade Marketing and internal support staff. Created, executed and successfully communicated Annual Business Plans/Marketing Strategy to support Revenue Budgets including Go To Market of new product launches.

Coached, managed, hired and trained Sales Reps to cover 13 Western States in the Optical Channel. Developed Regional Marketing plans including Key Account specific Co-Op. Successfully launched new ophthalmic and plano sun products and categories to ECPs, Doctor Offices, Regional Chain stores and buying groups including Vision Source, PECCA, PERC and others. Established relationships with Key Accounts across the Region.

Regional Sales Manager

Sales and Marketing in the Wireless Technology Channel. Negotiated RFPs, build key relationships, communicated new product needs to product teams, landed and managed several carrier programs including Pocket Communications, Cricket, Metro PCS and more. Built and launched Co-Op/MDF marketing plans with Key and National Retailers

Market Development Manager

Responsible for total profitability of all departments including sales, returns to sales, marketing, co-op, commissions, payroll, COGS. Developed and achieved aggressive sales goals for Sales Managers, Inside and Outside Reps. Worked directly with Product Management on material and finished good forecasting.

National Sales/Business Dev Manager

Coordinated with Sports Marketing, Design and Advertising to develop Watch brand story.  Developed relationships and sold directly to Nordstrom, Macy’s, Sunglass Hut, Watch Station, Copelands, REI, Chicks and other national and key regional accounts.  Responsible for setting and meeting budget for US Sales.  Hired, trained and managed Brand's first Watch Specific Rep Force.  Presented Watch Line, Goals, Expectation to both US sales Team and over 100 International Sales Team members.

Brand Manager

Retail Management

Find out detailed information about Darrel Weaver, Sport Channel Director - Sales and Marketing in Reno, NV

Darrel Weaver: Sport Channel Director - Sales and Marketing in Reno, NV

Darrel Weaver

Oakley, Inc.

Oakley, Inc.

TESSCO Technologies

Skagen Designs

Oakley, Inc.

Nike, Inc.

University of LaVerne