National Diploma in General Business Administration

Senior Director of Sales US & Canada

Direct and implement strategic vision, objectives and financial goals for North America with specific
responsibility for developing our West Coast and Canadian business. Accounts include national book
wholesalers and retail chains, luxury goods retailers, physical and online boutiques, interior design
hospitality and corporate clients.

Co-ordinate sales strategies with regional managers to ensure they can work successfully and autonomously
within a supportive and collaborative environment. Identify market trends and opportunities in new and existing channels. Set goals and objectives in line with overall business strategy and brand definition.

Maintain and build key client relationships, ; develop and implement strategies for expanding customer
database through research, outreach and presentations.

Liaise with Operations, Editorial, Production, Creative and Marketing/PR departments to maximize market
competitiveness and achieve/exceed revenue goals, including new title review, brand affiliation
effectiveness, pricing and channel marketing.

Advise on inventory maintenance including reprint schedules and stock reduction as required, working with Distribution partners and off-price channel

Draft P & L's, budgets, sales forecast targets and goals by title with regional and channel analysis.

Find out detailed information about Penelope Chaplin, Senior Director of Sales US & Canada in Venice, CA

Penelope Chaplin: Senior Director of Sales US & Canada in Venice, CA

Penelope Chaplin

Assouline Publishing, Inc

North Hertfordshire College

University College London, London University