Outdoor

Develop and implement annual brand marketing go to market campaign strategy, including how to further
deepen brand values through events marketing, digital marketing, strategic partnership, and print. Manage
marketing programs for core and major accounts to drive significant sales and traffic and promote prAna brand
awareness.
• Strategize with ecommerce, and creative to develop relevant and impactful cross-channel seasonal
messaging and marketing programs.
• Oversee operational and logistical support of major domestic and international tradeshows booth. Ensure a
superb brand experience. Project manage signage, marketing materials, and general VM for tradeshows.
• Anticipate future trends and develop out-front strategy toward the forward-looking evolution of the brand.
• Provide brand update, GTM overview, and seasonal direction to sales reps at domestic and international
sales meetings.
• Manage the brand Ambassador Program. Establish annual plans for each ambassador. Ensure each
ambassador is meeting contractual responsibilities and accurately representing the brand.
• Partner with International sales team and distributors to develop and execute on marketing plans that drive
sales and increase brand awareness in targeted international markets.
• Manage International PR team to align brand marketing strategies.

Senior Brand Marketing Manager ASA and Global

Developed and executed Amer Sports brands' in-store marketing programs, ensuring in-store tools, processes
and timelines were executed effectively and implemented across the Americas. Managed direct reports in the planning, development, and implementation of in-store marketing programs determining overall priorities,
goals, and messaging. Managed budgets and ensured monthly budget actualization stayed within established
annual budgets.
• Interpreted financial data and created necessary tracking tools to monitor the ROI of in-store programs for
the Americas.
• Managed design firms, agencies and vendors on projects and programs.
• Built strong relationships with retailers to engage new and existing customers.
• Developed and executed shop in shop programs creating layouts, designs, merchandise and budgets.
• Effectively managed and prioritized multiple projects to meet deliverable dates.
• Partnered with internal marketing teams (events, PR, etc.) to promote and elevate multi-channel marketing
efforts where possible and relevant.
•   Partnered with the creative services team ensuring in-store collateral and event materials were
appropriately integrated into brand communications and delivered on schedule.

POP Marketing Manager ASA

Drove creation, planning, and execution of all trade shows for Amer Sports, Salomon, Suunto and Atomic
brands, coordinated with exhibit company's commercial and, brand managers and marketing director on
layout. Maintained show marketing budgets for shows and managed the planning and execution of all ASWO
dealer launches and sales meetings.
• Executed sell-in and trade marketing programs and materials.
• Ensured Amer Sports brands were always presented to trade and consumers within brand equity guidelines.
• Collaborated with brand marketing functions and continually looked for synergies, scale and cost savings
across sell-in, trade show and dealer plans.
• Executed US sell through programs including Co-Op retail marketing programs.
• Recognized as Employee of the Year 2012 and nominated for Employee of the Year in 2014.

Trade Marketing Manager

Find out detailed information about Raquel Langhaim,  in Salt Lake City, UT

Raquel Langhaim: in Salt Lake City, UT

Raquel Langhaim

PRANA

AMERSPORTS

Amer Sports, Salomon

Weber State University