Jorge Luckemeyer


How to describe Jorge in a nutshell?

“A very Brazilian soul with touch and easy laughs, adding an intense imagination and completing with a big-hearted personality”. (Adidas colleague words).

To sum up my career, I’ve become a design leader after more than 12 years of professional experience in the Brazilian fashion industry, both in advertising and retail. Through the hard work, I achieved great skills in creation management - overseeing graphics collections and Ad campaigns for menswear, womenswear, kids, decor including all aspects like casual, active, streetwear, trendy.

I have the confidence to think I’m a solution-focused designer with polish creative, analytical, and strategic skills. Innovation is in my DNA and to translate those abstract concepts into profitable and impactful solutions is my superpower.

I would like to highlight my powerful experience at Adidas China, where I had the opportunity in leading Adidas Neo’s graphics team into the Chinese market

To create a new lens of reality and connect people to an amazing point of view, is pure bliss for me.