Bike

Lifestyle

Moto & Powersports

Outdoor

Tech

I’m a senior marketing leader with 25+ years of experience within global corporation. Thanks to my comprehensive experience I’ve been able acquire relevant competence in creating, planning and implementing marketing and communications strategies and deliver the assigned target.

Leading a team of 12 people and managing 20M$ of marketing budget.
Responsible for directing the development and execution of the Company's end to end marketing and digital plans for end users (from corporate to end customers), channels (commercial and trade), PR and social media.
Playing in strong alignment with global marketing and local stakeholders, MD, end user and channels sales directors, an instrumental role in nurture and move accounts through the sales pipeline, accelerate the sales cycle and identify new business opportunity.
By an extensive usage of insights and analytics I've executed more targeted, customer centric and results-driven marketing campaign, built a solid upper and lower funnel and driven growth in targeted market enhancing brand value for both B2B and B2C customers across all the touch point. FY19 major achievements:

• Growth online supplies business 2X with a ROAS of 1:8 (source Amazon)
• Generated a Marketing influenced pipeline (MIO) of 130M$ for B2B (internal data)
• Successful introduction of first print as a service for B2C
• Consolidate the launch of the new OMEN brand as #1 brand for Gamers (source brand guidance system - Kantar)
• #1 Market share for both PCs and Printers (source IDC)
• #1 Printing brand and #2 PCs brand (source brand guidance system - Kantar)

Guest speaker at Bocconi, Web Marketing Festival, Master ilsole24ore, Master Cattolica and DigitalicX

Italy Marketing Manager

• Enhance HP and Retailers sell out through the definition and implementation of the trade marketing plan
• Manage in store programs (Store in store, branded area, category management) and monitor KPIs.
• Major achievements: average unit price + 25% vs. GFK, YoY growth + 25% and accessories attach at 50%


1
Paolo Ciotti - HP Italy Country Marketing Manager

Personal Systems Group Trade Marketing Manager

• Develop the specialized channel ecosystem
• Manage Business unit's revenue and margin (FY08 25M$; 107% quota achievement +12% YoY)

Sales and Channel development manager High end portfolio

• Leading a team of 4 people to develop sales activities to achieve ISS annual sales & margin target (FY07 185M$; 102% quota achievement + 6% Y/Y)
• Develop the channel ISS marketing plan and monitoring HP's partners sales and marketing plan
• Channel mapping and channel performance analysis using RAD model (retain, acquire & develop)

Pietro Paolo Ciotti: in villasanta, 25

Pietro Paolo Ciotti

HP Italy

HP Italy

HP Italy

HP Italy

HP Italy

HP Italy

Canon

IULM

Kellog University

London Business school