I help inspire brands to be more visionary, insightful, and culturally relevant.
I believe branding is an art form, emotion is the most powerful selling tool, and creativity maximizes profitability.
With 22+ years of diverse, integrated marketing experience and a personal passion for living an active lifestyle, I can help your brand stand out, get noticed for the right reasons, and inspire more people to love (and buy into) the brand.
SKILLSET: Integrated Marketing & Communications Campaigns (Advertising, PR, Digital and Social Media), Brand Positioning, MarComm Strategy and GTM plans, Creative Briefs/Briefings, Target Audience Definition, Consumer Insights, Custom Research (Qualitative and Quantitative), Target Segmentation, Customer Journey Mapping, Digital/Social Media, Product/Service Innovation, Developing New Brand/Product/Service Names, Brand Visual Identity Systems and Brand Guidelines, Data Analytics, Public Relations, Corporate Social Responsibility Initiatives, Point-of-Sale, and Experiential Marketing.
CATEGORIES: Active Lifestyle, Adult Beverages (Beer, Spirits and Wine), Auto, B2B, Electronics, CPG, Entertainment, FMCG, Food, Gaming, Health & Wellness, Luxury, Resorts & Hotels, Retail, Technology, Theme Parks, and Sport/Leisure.
BRANDS: Anheuser-Busch, Disney, GE, Intuit, eBay, Infiniti, Energizer, Bolthouse Farms, Hyundai, MGM resorts, O'Neill, Universal Studios (Orlando and Hollywood), Ping, Infinium Spirits (Zaya rum, Corralejo Tequila), Backjoy, and more.