Toby McDell


Senior leader, coach and team player. Strong strategic thinker, planner and executer. Creative marketer with proven track record of research lead innovation. Marketing of premium products within Sports, Technology, FMCG, Beer, Wines & Spirits categories. B2C and B2B. Deep understanding of and experience with all major marketing & sales mix pillars (Consumer/Shopper research, Product Management, Media planning and buying, Social, Corporate Communications, Sponsorship/Events, Gastronomy, Trade/Retail and experiential). Strong track record of working across diverse cultures and geographies within International and local organisations.