Purpose-driven, seasoned marketing leader with a passion for storytelling and the digital consumer journey. Leading a dynamic array of high-performing teams from early-stage startups up to industry-leading automotive, performance, and sportswear brands has given me a unique perspective and skillset. I value curiosity, communication, and integrity and thrive in an environment where these live within a collaborative culture. I have experience in both the offline and online retail worlds, which, when combined with a strong interest in the consumer journey, lead me to find strategic omnichannel solutions that will drive both brand awareness and product demand at all levels.
My experience includes integrated global marketing campaign development, brand strategy, global team leadership and management, organizational design and structure, creative development, consumer insight development, sports marketing partnerships, co-op and sponsorship activation, athlete sponsorship, multi-agency management, new product launches, digital marketing tactics, and strategies that support our wholesale and direct to consumer business.
TECHNICAL SKILLS: Adobe: Illustrator, Photoshop, Acrobat Pro, Lightroom, Premier, Basic HTML, and UX Design, Google Analytics & Advertising Suite, Asana, Final Cut Pro, Professional Camera, Drone, and Video equipment.
SPORT AND OUTDOOR BACKGROUND: Mountain Bike (downhill & trail), Running, Cross-fit, Hike, Backpack, Snowboard/Ski, Paddle-board, Kayak, Wakeboard, and Whitewater Raft. Keen interest in learning: Rock Climbing, Bouldering, Windsurfing, Cross-country Skiing, and Snowshoeing.