Fashion

Lifestyle

Music

Outdoor

Streetwear

Tech

Health & Fitness

Branding

Ecommerce

Product

Discussion + ideas

DIRECTOR OF ECOMMERCE

Accomplished leader, experienced in developing and directing physical and digital product
portfolios in agile environments with a proven ability to strategically build revenue and lead
teams to business growth in competitive industries.

Strategically grew emerging business unit achieving three consecutive years of
200%+ revenue growth
•   Lead team in construction of four distinct Ecommerce platforms for 50+ YouTube
creators, Influencers, and artists achieving seven-figure yearly revenue
•   Effectively directed build and workflow of business unit projects via Asana including
platform executions, store launches, creative initiatives, and marketing campaigns
•   Applied 'Mobile-First' design protocols to all platforms increasing mobile sales
performance with average cart value grow of over 125% in 2019
•   Augmented UX/UI design protocols across digital storefronts leading to increased
conversions of 40% with reduction in bounce rates
•   Enhanced SEO fundamentals across key platform product line to increase store
search ranking amidst increased traffic from competing brands
•   Built and bolstered vast supplier network and effectively transitioned ownership to Operations team while leading quarterly vendor reviews
•   Produced e-newsletter with over 80K subscribers with defined content strategy and regular analysis of users, click through and bounce data
•   Improved customer success processes through adaptive "Policy vs. Process"
workflow model resulting in measurable decreases in return rates
•   Advanced team proficiencies in project management systems including data
analysis, product strategies, digital marketing, and customer support

Directed retail and licensing strategies for over 200 artist brands including Justin
Bieber, Bob Marley, Run DMC, The Rolling Stones, and Guns N Roses
•   Created diverse business verticals leading to 300% revenue growth in three year
period
•   Lead product development on more than 100 apparel and accessory assortments
for various mass market, specialty retail, and licensing clients
•   Built comprehensive reporting outline defining channel revenues, account sales
targets, cost analysis, and projection mapping
•   Expanded role to Ecommerce resulting in enhanced product assortments and measurable increases to store traffic and sales revenue while mentoring team on
product and marketing strategies
•   Effectively project managed various product capsules to profitability including Justin
Bieber retail pop-up, David Bowie museum exhibit and Rolling Stones vodka
partnership

BRAND MANAGER

•   Managed sales and label relations for division with yearly gross of $30 million
•   Seamlessly merged unique business channel into existing sales structure
•   Assigned and communicated sales targets for all projects with national sales team
•   Accountable for monthly and yearly forecasting to all clients and internal sources
•   Creation of effective national retail product campaigns and supporting marketing
initiatives

NATIONAL SALES MANAGER

Find out detailed information about Patrick Currah, DIRECTOR OF ECOMMERCE in Vancouver, BC

Patrick Currah: DIRECTOR OF ECOMMERCE in Vancouver, BC

Patrick Currah

YouTube

Bravado International

Universal Music Group