Tech

Online poker

Assistant Manager

•   Part of the Digital Marketing team which drives 70 % of daily orders of Snapdeal.
•   Responsible for managing end to end Google Performance Marketing including Display, Search,
Discovery, App installs, PLA etc.
•   Scaled up Discovery campaigns and unlocked new audience with better performance compared to other types of campaigns in Google.
•   LTV calculation and early behavior indicators identification for all Channels and implementation.
•   Responsible for all the Marketing analytics of the DM team for all Platforms (FB, Google, Criteo + other programmatic channels).
•   Calculation of True Value bids for all google channels and Programmatic channels.
•   Developed an internal system to send notifications to seller if their stocks were getting Sold out.
•   Developed a model to predict if the customer's next order is going to be a prepaid order or a postpaid
order and on the basis of that ran a campaign on Facebook for prepaid customers.

•   Credit Card Acquisition Risk Model Validation.
•   Responsible for validating the model developed to predict the bad customers during acquisition for a
leading US bank Retail credit cards.

Senior Business Analyst

•   Risk Model - Developed a predictive model using Logistic Regression to determine the probability that
a customer will cancel a product using SAS Programming.
•   Win-back Project - Tracked the cancellations of product licenses and categorized them according to the reasons of cancellation to determine whether a cancellation is a good candidate for Win-back or
not.
•   Media Transmission analysis - Analyzed Queue time for different video stories arriving from all over
the world using Queuing theory and formulated a mathematical model to test the assumptions about the arrival time and service time.

Customer Insight Analyst

Find out detailed information about Sanjay Shukla, Assistant Manager in Gurgaon, HR

Sanjay Shukla: Assistant Manager in Gurgaon, HR

Sanjay Shukla

Snapdeal

EXL Services Ltd

Thomson Reuters

High School and Higher Secondary School

Indian School of Mines